Growing Consumer Demand for In-Ovo Sexing Technology in Australia
A new survey from Innovate Animal Ag reveals a strong consumer interest in in-ovo sexing technology across Australia. Egg producers who adopt this technology can expect a consumer base eager to pay more for eggs produced without male culling.
Survey Insights
The survey, conducted by Ipsos in August with 1,000 Australian egg buyers, yielded significant insights:
- 84% of respondents showed interest in buying in-ovo sexed eggs for their homes.
- 48% indicated they might switch from their current egg brand to one that utilizes in-ovo sexing, with 19% stating they would be “very likely” to make the switch. Notably, 33% would consider changing grocery stores to obtain these eggs.
- 66% of consumers expressed willingness to pay a premium for eggs produced without chick culling.
- The average premium consumers are prepared to pay is A$0.93 more per dozen eggs.
Industry Insights
Robert Yaman, founder and CEO of Innovate Animal Ag, commented on the findings: “In-ovo sexing is prevalent in Europe and has recently entered markets in the US and Brazil. The results of our survey imply that Australia is poised to embrace this technology. Consumers here are open to paying a significant premium for in-ovo sexing, indicating a lucrative opportunity for Australian egg producers. We are excited to assist businesses in capitalizing on this market potential.”
Global Trends
Since its commercial introduction in 2019, the adoption of in-ovo sexing technology has accelerated rapidly. The European Union has seen the quickest uptake, with 28% of all laying hens are now hatched using in-ovo sexing. Following Europe’s success, this technology is now beginning to take root around the globe, with American supermarkets recently introducing their first in-ovo sexed eggs and Brazil commencing the installation of its first machines just a month later.
