KICK-OFF FOR VOG: HERE IS WHAT THE NEW SEASON HAS IN STORE
(Bolzano, 31 August, 2026)
The new apple season has begun for the more than 4,000 apple farmers of VOG – Home of apples. The Consortium is preparing to face the season with production expected to be in line with that of last year and a complete, well-structured portfolio.
As emerged at Prognosfruit, the 2026/27 apple season is getting underway amid climate conditions that require particular attention from the entire European agricultural sector. High temperatures have led to an earlier start to the harvest: for the first Gala apples, in particular, harvesting began about a week earlier than last season, with the fruit still demonstrating good quality. Despite the weather challenges of recent months, the apple farmers’ expertise and ongoing technological investments allow VOG to approach the new season with confidence.
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