MARLENE® CONTEST: ODE TO THE APPLE
FOR EVERY TASTE THE RIGHT APPLE
Thousands of creative works from all over the world were submitted for the international contest, confirming the strong global appeal of the Marlene® brand: illustrations, recipes, poems and pieces of music inspired by the daughter of the Alps and the values the brand has embodied for three decades.
“Marlene® has promoted the region for thirty years thanks to its strong andrecognisable brand. The aim of this contest was tostrengthen our dialogue withthe public and consolidate the values of the brand at international level, showinghow quality, originand sustainability can drive engagement and reinforce ourshared identity”
– comments Hannes Tauber, Marketing Manager of the VOG Consortium.
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