In the UK, RSPCA Assured is set to implement stricter welfare standards for its members this autumn.
The updated standards, which come into effect on 29 September, encompass several critical areas including:
- Housing Confinement Contingency Plan: A veterinary-influenced plan will be mandatory in the event free-range birds need to be housed due to disease outbreaks.
- Responsible Antibiotic Usage: A proactive approach is emphasized, with antibiotics only permitted when necessary. Prophylactic use is no longer allowed, and annual reviews of antibiotic usage must be documented in the Veterinary Health and Welfare Plan.
- AI and CCTV Upgrades in Abattoirs: Adoption of advanced AI technology will be recommended to enhance animal welfare in slaughterhouses. The RSPCA will evaluate Intelligent Camera Surveillance for real-time issue detection.
- Veranda Installation Recommendations: Installation of verandas on all free-range chicken units is advised to promote outdoor access, improve litter conditions, and offer semi-outdoor shelter, although this remains a recommendation rather than a requirement.
Neil Scott, RSPCA Assured’s assistant director of certification, commented, “Since 1996, our RSPCA Assured members have been pivotal in enhancing poultry welfare. The implementation of these updated standards aims to help them reach even higher welfare goals for the animals under their care.”
Continual Improvements
The assurance scheme continuously evolves its welfare standards based on cutting-edge scientific research and practical farming insights. Collaboration with animal welfare experts, agricultural scientists, veterinarians, and industry representatives ensures these standards remain progressive while being practical for commercial farming.
A Pilot Program with Iceland
The RSPCA Assured scheme has partnered with various supermarkets and recently launched a pilot program with Iceland, offering RSPCA Assured barn eggs in 35 of its stores starting 3 July. This initiative follows mounting pressure from animal welfare advocates regarding Iceland’s previous commitment to eliminating cage-produced eggs by the end of 2025.
Stuart Lendrum, Iceland’s director of products, process, and sustainability, remarked that this pilot aims to widen welfare options for consumers at accessible prices. He expressed optimism about the pilot’s reception among customers.
For further information on the updated RSPCA Assured standards, please visit this link.


