Amazon Launches Affordable Grocery Delivery Subscription for Prime and EBT Users
Amazon has unveiled an exciting new grocery delivery subscription benefit that aims to enhance convenience for its customers. This initiative is available to Prime members and customers using EBT in over 3,500 cities and towns across the United States.
Subscription Details
For only $9.99 per month, Prime members can enjoy unlimited grocery delivery on orders exceeding $35 from Amazon Fresh, Whole Foods Market, and various local grocery and specialty retailers listed on Amazon.com. This offers a fantastic opportunity for regular grocery shoppers to save on delivery fees.
Customers with a registered EBT card can benefit from the same grocery delivery subscription at a reduced rate of $4.99 per month, without needing a Prime membership. Plus, a free 30-day trial is available for all new users to explore the benefits.
Expert Insights
“This new grocery subscription benefit provides even more value and savings on delivery fees for customers who regularly order groceries,” stated Tony Hoggett, Senior Vice President of worldwide grocery stores at Amazon. He added,
“Our goal is to build a best-in-class grocery shopping experience – whether shopping in-store or online – where Amazon is the first choice for selection, value, and convenience. We have many different customers with many different needs, and we want to save them time and money every time they shop for groceries.”
Pilot Program Success
In late 2023, Amazon initiated a pilot program for this grocery subscription in select cities, including Columbus, Ohio; Denver, Colorado; and Sacramento, California. Feedback from participants has been overwhelmingly positive, with more than 85 percent indicating they were extremely or very satisfied with the unlimited free delivery benefit.
Many participants cited the primary reasons for continuing their subscription post-trial as saving money on delivery fees and increasing convenience in grocery shopping.
Conclusion
For those who frequently purchase groceries, Amazon’s new grocery delivery subscription stands out as a time and cost-efficient option. With its focus on customer satisfaction and expanding access to affordable grocery delivery, Amazon continues to position itself as a leader in the online grocery landscape.
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