Introducing Applegate’s New Lightly Breaded Chicken Line
APPLEGATE®, recognized as the nation’s premier brand for natural and organic meats, has launched two exciting additions to its frozen chicken collection: the APPLEGATE NATURALS® Lightly Breaded Chicken Tenders and APPLEGATE NATURALS® Lightly Breaded Popcorn Chicken. These new products are crafted from all whole cuts of white meat chicken, which is proudly Applegate Humanely Raised1 with no antibiotics ever.
Nutritional Highlights
Both the Lightly Breaded Chicken Tenders and Popcorn Chicken boast a gluten-free rice flour coating, ensuring that everyone can enjoy them. They provide 12-14 grams of protein per serving, offering two more grams of protein and two fewer grams of carbohydrates compared to the APPLEGATE NATURALS® Gluten Free Chicken Breast Tenders. Best of all, these products are ready to serve in just minutes, making them a convenient addition to any meal.
Consumer Convenience
Packaging these new offerings in resealable ‘family size’ bags enhances convenience, catering to the needs of busy families. “Applegate’s Lightly Breaded product expansion fills Americans’ hunger for more delicious, easy-to-make protein options available right from their freezer,” commented Joseph O’Connor, President of Applegate. “We’ve dialed back on the breading for extra crispiness while maintaining the nutritious, high-quality chicken that Applegate is known for. We are confident that chicken tenders and popcorn chicken aficionados will love this new line, especially those with gluten sensitivities!”
Market Success
In the Frozen Breaded Chicken category, Applegate enjoys a remarkable repeat purchase rate, 1.9 times higher than the category average2. With the introduction of the Lightly Breaded line, Applegate aims to capitalize on this success, expanding its offerings to a total of 14 products, which include both natural and organic lines as well as gluten-free selections.
Availability and Pricing
The APPLEGATE NATURALS® Lightly Breaded Chicken Tenders and Popcorn Chicken will hit the shelves of select retailers, including Whole Foods, Stop & Shop, and Demoulas in May 2025. The suggested retail price ranges from $12.99 to $14.99.
For more information, check out www.applegate.com or connect with Applegate on social media:
Source: Hormel Foods
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