Bidfood Elevates Martin Eshelby to First Culinary Director

Bidfood has announced the promotion of Martin Eshelby, its esteemed Food Innovation Manager, to the role of Culinary Director. This strategic appointment not only highlights Martin’s persistent dedication but also underscores Bidfood’s ongoing commitment to culinary excellence and innovation in the foodservice sector.

A Legacy of Culinary Innovation

With over a decade of experience at Bidfood, Martin has been instrumental in driving the company’s menu innovation, chef-to-chef support initiatives, and sector-specific culinary solutions. His imaginative concepts, industry knowledge, and extensive expertise have significantly influenced Bidfood’s approach to food innovation. From developing recipes to participating in award judging and orchestrating customer development days, Martin has consistently provided customers with unparalleled food insights and practical know-how.

Shaping the Culinary Vision

As the newly appointed Culinary Director, Martin will take on a pivotal role in defining and guiding Bidfood’s culinary vision. Leveraging his wealth of experience, he aims to showcase the company’s robust food credentials while collaborating closely with manufacturing partners to spearhead new product innovations and contribute to Bidfood’s annual food and drink trends.

Voices of Leadership

Nicola Holden, Sales Director at Bidfood, expressed her enthusiasm for Martin’s appointment: “Martin’s passion, creativity, and profound understanding of our customers’ evolving challenges make him the ideal candidate to guide our culinary direction. During his tenure, he has proven himself to be among the best in the industry, harmonizing his creative flair for food with our customers’ needs. We are excited to witness his continuous innovation and inspire our teams in shaping the future of the foodservice industry.”

A Forward-Looking Perspective

In response to his new role, Martin shared his excitement: “I’m incredibly thrilled to embrace this new challenge. Bidfood has always championed exceptional food, and I look forward to shaping the future of our culinary offerings while steadfastly supporting our customers.”

A Step Forward for Bidfood

This promotion marks a significant advancement for Bidfood as the company aims to fortify its culinary expertise and solidify its status as a market leader in foodservice solutions. With Martin at the helm of culinary direction, Bidfood envisions a vibrant future filled with innovative solutions and exceptional culinary experiences.