GAPP Launches RFP for Wild Alaska Pollock Surimi Market Research in India

The Association of Genuine Alaska Pollock Producers (GAPP) has announced the issuance of a Request for Proposals (RFP) aimed at studying the market potential for Wild Alaska Pollock surimi in India. This initiative is partially funded by a grant from the USDA Foreign Agricultural Service’s Emerging Markets Program. The research is intended to uncover both barriers and opportunities regarding the consumption of surimi seafood derived from Wild Alaska Pollock.

Objectives of the Research

In a bid to address the needs of this emerging market, GAPP is actively seeking proposals from market research firms with expertise in the food and seafood sectors in India. The selected research will focus on understanding the current state of the surimi/surimi seafood market in India, including identifying both real and perceived barriers to consumption. Additionally, the research aims to explore opportunities for promoting Wild Alaska Pollock surimi in India, emphasizing its quality, health benefits, and sustainability.

Insights from GAPP Leadership

GAPP CEO Craig Morris shared his thoughts on the potential of the Indian market, stating, “India has long been an intriguing market for Wild Alaska Pollock. However, the absence of an established marketplace and concerns surrounding cold chain logistics have limited the exports of Wild Alaska Pollock products consumed within the country.” He further expressed gratitude for the USDA’s support in facilitating this market research, which aims to provide GAPP with critical insights to boost Alaska Pollock exports to India.

Proposal Submission Details

For those interested in participating, detailed specifications for the RFP can be found here. Proposals must be submitted to Ron Rogness at ron.rogness@alaskapollock.org no later than Monday, March 23, 2026.