Hendrix Genetics Expands Poultry Breeding Program with New Facility in Netherlands

Hendrix Genetics is embarking on a significant investment by acquiring a new location for its poultry breeding program in the Netherlands. This facility will serve as a ‘pedigree facility’ dedicated to the rearing of pure lines of chicken breeds.

Strategic Acquisition of Established Site

The decision to purchase an existing site rather than constructing a new facility indicates a strategic approach to rapid development. Initial operations are slated to begin in August 2025, with full operational capacity expected within the subsequent 6-8 months. This state-of-the-art location will play a crucial role in the advancement of breeding programs for layers and traditional poultry.

Feature-Rich Facility for Enhanced Breeding

The new location will cater to the upper echelons of the poultry breeding sector, featuring extensive rearing and production units alongside a modern brooder facility. One of the standout features is the individual measurement of feed intake, which will greatly aid in breeding for feed efficiency.

Responding to Industry Dynamics

Gosse Veninga, Director of Product Excellence for the Layers & Traditional Poultry Business Unit at Hendrix Genetics, emphasized the significance of this facility, stating, “This facility will play a vital role in strengthening our R&D capabilities. It enables us to deliver genetic solutions that meet the evolving needs of the egg and poultry industry across all housing systems and global markets.”

Focus on Sustainability and Welfare

In addition to core breeding objectives such as egg production persistency and livability, the facility will also concentrate on improving eggshell quality and traits related to animal welfare. Hendrix Genetics views this investment not just as a business opportunity but as a fundamental move towards fulfilling the growing demands of the poultry industry.

Conclusion

The establishment of this pedigree facility marks a pivotal advancement for Hendrix Genetics, reinforcing its commitment to research and development in poultry breeding. The initiative addresses the dynamic changes in market needs while striving to enhance sustainability and animal welfare standards in the poultry sector.