IFPA CEO Cathy Burns Highlights Progress in Fresh Produce Advocacy

In a significant address at the Global Fresh Produce & Floral Show held in Anaheim, California, from October 16-18, Cathy Burns, CEO of the International Fresh Produce Association (IFPA), detailed the organization’s achievements over the past year. This follows a promise to “Fight for Fresh” made during the previous year’s convention, underscoring the commitment to its members and the global fresh produce community.

Advocacy and Results

Burns reiterated the importance of clarity in advocacy: “Last October, I pledged that we would increase our advocacy investment when our future was put at risk. It’s crucial to be transparent about what we stand for and who we represent. This determination allows us to navigate challenges effectively.”

Trade and Tariff Challenges

One significant issue affecting the industry is tariffs, which Burns described as having the “biggest impact” on global trade this year. To combat this, IFPA has been advocating for science-based and transparent trade policies.

The organization engaged with high-level government officials and met with the U.S. Trade Representative to express industry perspectives, aiming for product exemptions. An innovative development in this area has been Stanford’s AI-driven Geoeconomic Monitor, which analyzes tariff impacts on trade patterns.

Labor and Workplace Dynamics

Burns highlighted the ongoing labor challenges affecting the industry, specifically worksite enforcement measures impacting farm labor. However, she pointed to recent legal victories and collaborations with government agencies that have led to beneficial changes in wage rates for growers.

In light of evolving workplace dynamics influenced by artificial intelligence, she noted a disparity in trust towards AI tools among employees. Many younger workers are hiding their AI usage, reflecting a complex relationship with technological advances.

Sustainability and Climate Concerns

Sustainability remains a top priority for IFPA, integrated into advocacy efforts ranging from engagements with Congress to efforts at the United Nations. Burns warned that climate change could potentially cost the global economy $190 trillion between 2050 and 2070, stressing the importance of innovative solutions to promote sustainability.

She emphasized food safety as a shared responsibility across the supply chain and highlighted IFPA’s leadership in scientific reviews that have transformed regulatory approaches related to food safety.

Nutritional Strategies for Better Public Health

Burns underscored the need for bold nutrition policies to enhance public health and increase produce consumption. “Fruits and vegetables are the solution; we need not seek reformulations or reductions,” she stated.

To drive consumption, IFPA is focused on three strategic areas: public-private partnerships, early intervention in child nutrition, and supporting Food Is Medicine initiatives aimed at chronic disease management. She cited studies suggesting that medically tailored meals could save substantial healthcare costs while improving health outcomes.

Unity in Advocacy for a Bright Future

In her concluding remarks, Burns called for unity among IFPA members, emphasizing that a collaborative approach is essential for continued progress. “Our future is bright, and we are just getting started,” she asserted, encouraging everyone to join in the fight for the fresh produce industry.

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