Irwindale, Calif. Feb. 20, 2025 – Sad lunches are now a thing of the past. Bonduelle,
a global leader in plant-rich products, is revolutionizing lunch time with its
new line of ready-to-eat Lunch Bowls, elevating mealtime for college students,
young professionals and on-the-go eaters everywhere.
Chef-crafted
for the generation that demands more from their meals, Bonduelle Lunch Bowls
are made with 100% plant-powered ingredients and packed with 10g+ of protein to
keep hungry, active people energized all day long. The brightly-designed, microwave-safe
packaging makes it easy to enjoy these Bowls anywhere – eat them straight from
the bag or heat them up for a warm, satisfying meal in seconds.
“We
know that the majority (77%) of Gen Z live busy lifestyles and are looking for
quick and easy meal options that don’t sacrifice on taste. They want
high-quality solutions that deliver more than just fuel, they want something
that excites them*. And that’s exactly why we created these Lunch Bowls,”
said Bobby Chacko, CEO, Bonduelle Americas. “With no artificial
preservatives, these bowls prove you don”t have to compromise on quality or
taste, no matter how busy your schedule is.”
With
four varieties now on shelf, Lunch Bowls serve up exciting textures and bold
globally-inspired flavors in a perfectly balanced, veggie-packed meal that’s
ready any time. (SRP $4.99)
SPANISH
FUSION: Where smoky paprika meets tender
lentils and hearty bulgur – topped with roasted veggies and sweet cherry
tomatoes for a taste that transports. Every bite brings major Spanish vibes
with zero passport required.
SOUTHWEST
FUSION: The perfect combo of bold and
spicy, featuring two types of quinoa, chickpeas, and sweet roasted corn. We
added a kick of chili pepper because basic just won’t cut it when you’re this
hungry.
MEDITERRANEAN
FUSION: Fresh herbs and garlic bring nutty
farro and tender black-eyed peas to life in this Mediterranean-inspired bowl.
With grilled veggies and briny green olives in the mix, this bowl hits
different.
INDIAN FUSION: Warm aromatic spices meet perfectly cooked bulgur and lentils.
Topped with roasted veggies and sweet cherry tomatoes, it’s the satisfying meal
that’ll have everyone asking, “what’s in your bowl?!”
“These
Lunch Bowls represent more than just convenient meals – they’re the first step
in Bonduelle’s mission to revolutionize how Gen Z thinks about and experiences
plant-rich food,” said Chacko. “We’re meeting young consumers where
they are, whether that’s in their dorm rooms, at campus events, or scrolling
through their social feeds. This is about making plant-rich, delicious food
accessible to everyone, everywhere.”
The
launch kicks off with a dynamic campus campaign featuring pop-ups at major
Southern California universities including UCLA, UC Irvine, and USC. Students
will discover Lunch Bowls at high-energy moments throughout their day – from
baseball games to basketball matchups – showcasing how these perfectly portable
meals fit seamlessly into their active lifestyles. No prep, no refrigeration
needed – just grab, go, and enjoy hot or cold.
This
launch marks a pivotal moment in Bonduelle’s evolution from a fresh produce
company to a modern consumer goods brand. Building on nearly 170 years of
expertise in plant-rich foods as a French family-owned company, Bonduelle is
expanding beyond the produce aisle with its first shelf-stable offering in the
US. This transformation also includes fully transitioning Ready Pac products –
which joined the Bonduelle family in 2017 – to the Bonduelle brand by July
2025, creating a unified powerhouse that combines heritage with innovation.
“We’re
not just launching a product – we’re launching a movement,” Chacko added.
“Our Lunch Bowls are just the beginning of how we’re reimagining
convenient, plant-rich food for the next generation. As we expand beyond
traditional categories and spaces, we’re staying true to our mission: making
delicious, plant-rich food accessible to all, without compromise.”
A
Commitment to Community
Bonduelle’s commitment to consumers extends beyond
great meals. In January 2025, the company donated Lunch Bowls to frontline fire
crews and evacuees in Southern California, offering a nourishing, plant-rich
meal to those impacted by the LA fires.
Availability
Bonduelle
Lunch Bowls are now rolling out to stores nation-wide. Learn more at bonduellefoods.com.
ABOUT BONDUELLE AMERICAS
Bonduelle
Americas is a certified B Corp inviting people to embrace a flexitarian
lifestyle with an expanding portfolio of plant-rich products available in and
beyond the produce aisle. Based in Irwindale, California, the company operates
three facilities in California, New Jersey, and Georgia, and partners with
local growers in Salinas, California and Yuma, Arizona to ensure the freshest
ingredients and tastiest meals for you and your family. Bonduelle Americas is a
wholly-owned subsidiary of Groupe Bonduelle (BON.PA), an established global
brand with more than 170 years of heritage bringing the joy of plants to tables
around the world.
Visit our
website and follow Bonduelle on Instagram for more
information, recipe ideas, and to find the latest products near you.
*MRI/Simmons
and Mintel
