Keystone Fruit Marketing Elevates Matthew Gideon to Director of Sales

Greencastle, Pennsylvania – Keystone Fruit Marketing, a prominent division of Progressive Produce, announced the promotion of Matthew Gideon to the position of Director of Sales on January 19. Gideon has been a vital member of the Keystone team since 2009, contributing significantly to the company’s growth and success.

A Proven Track Record

Throughout his tenure at Keystone, Gideon has played an instrumental role in enhancing the company’s year-round sweet onion program. His dedication and strategic insight have helped foster strong relationships with key accounts, making him a trusted leader within the organization.

New Responsibilities

In his newly appointed role, Gideon will oversee all sales activities within the Keystone division. This includes leading the sales team in developing and executing strategies to strengthen customer partnerships in various product categories such as onions, sweet onions, apples, watermelons, and citrus.

Looking Forward

Expressing his enthusiasm for the new role, Gideon stated, “I’m honored to step into this role and continue building on the strong foundation we have at Keystone. By working closely with our teams across Progressive Produce and Pacific Trellis Fruit, we’re able to align programs and deliver dependable supply, strong programs, and consistent value to our customers.”

Commitment to Quality

Keystone Fruit Marketing is optimistic about its continued growth under Gideon’s leadership. The company remains committed to offering high-quality produce programs and exceptional customer service, ensuring they meet the needs of their clients year-round.

About Progressive Produce

Progressive Produce is a leading grower, packer, and shipper of fresh produce, operating across thousands of acres in North and South America. Their extensive offerings include potatoes, onions, asparagus, citrus, and various other fruits and vegetables, ensuring service every day of the year.

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