David Expands Offerings with New Alaska Cod Fillets
In a surprising twist, David, the innovative US-based protein bar brand, is making waves in the seafood world with the introduction of premium Alaska cod fillets.
A Unique Product Line
Originally inspired by the classical beauty of the Michaelangelo sculpture, David has carved out a niche in the protein bar market. Their product offerings include shelf-stable protein bars made from milk protein isolate, collagen, whey protein concentrate, and egg white. Each bar boasts an impressive 28 grams of protein while containing just 150 calories, available in enticing flavors such as blueberry pie, chocolate chip cookie dough, and double fudge brownie.
Enter the Cod Fillets
Now, the brand is spotlighting a new culinary creation: flash-frozen Pacific cod fillets, sold uncooked in convenient packs of four. The addition of seafood aligns perfectly with David’s commitment to high-protein offerings.
Protein-Packed Offerings
The company’s website touts that a staggering 75% of David’s calories come from protein, significantly outpacing competitors such as Quest Nutrition and Barebells. To showcase just how protein-rich their offerings are, the site even compares their bars to boiled cod, which contains 92% of calories from protein. “Slightly more protein per calorie than a David bar,” notes the website.
Pricing and Commitment
The new cod fillets retail for $55, reinforcing David’s dedication to delivering high-protein, quality food options. “We’re committed to high protein, so we’re selling it,” the company proudly states.
Photo Credit: David
Founders with a Vision
Although new to the seafood industry, David’s founders are no strangers to the world of healthy snacks. Peter Rahal, the mastermind behind the protein bar brand RXBAR, and Zach Ranen, founder of low-carb dessert brand RAIZE, have extensive experience in the market.
Collaboration with Alaska Salmon Company
To facilitate their expansion into seafood, Rahal and Ranen partnered with commercial fisherman Kyle Lee. Lee, who established the Cordova, Alaska-based Alaska Salmon Company in 2017, has successfully built a brand focused on direct consumer sales of wild-caught Alaska seafood, including varieties like wild sockeye salmon, black cod, and halibut. This collaboration ensures that David sources the finest cod for their latest offering.
Conclusion
As David steps into the seafood market with its Alaska cod fillets, it aims to marry its high-protein philosophy with exceptional flavor and quality. With a market-savvy approach and commitment to nutrition, David is poised to capture the attention of health-conscious consumers.
