Mowi Expands Seafood Offerings at Hannaford Supermarkets in the Northeast

Norwegian salmon producer Mowi has announced an exciting expansion of its brand presence within Hannaford supermarkets located across the U.S. Northeast. The company has introduced Mowi-branded and Marine Harvest by Mowi products to the fresh seafood aisle, enhancing their visibility and accessibility for seafood lovers.

This rollout, revealed on November 24 via Mowi’s LinkedIn page, signifies a major advancement in consumer access to the company’s diverse range of smoked and ready-to-cook seafood items. Previously, Mowi’s Ducktrap brand, renowned for its smoked seafood and proudly produced in Maine, was already available at Hannaford.

Key Details of the Expansion

With around 180 stores throughout New England and upstate New York, Hannaford plays a pivotal role as a retail partner for Mowi in the U.S. Northeast. The new placements include an array of products such as smoked salmon and a variety of fresh fillets, touted by Mowi as items “prepared with the quality and care our brands stand behind.”

Acknowledgments

Mowi extends its gratitude to Corey Junkins, a dedicated member of the retail team, for spearheading the rollout. The company also expressed appreciation for the longstanding and collaborative partnership with Hannaford, which has been instrumental in this expansion.

Community Impact

This initiative not only enriches the seafood selection available to customers but also strengthens local business ties and supports the regional economy. As Mowi continues to grow its footprint in the seafood market, consumers can look forward to a wider variety of high-quality seafood options at their local Hannaford stores.

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