The Impact of Poultry Production Methods on Consumer Perception

Recent research reveals insightful trends about consumer behavior concerning poultry and egg purchases across Europe. The study, part of the European project ‘Code: Re-farm,’ commenced in 2022 and explores the intricate relationship between poultry production systems and product quality.

Key Findings: Price vs. Quality

Consumers prioritize price when selecting eggs and poultry meat; however, they also place significant weight on the production methods used. In particular, 80% of respondents indicated a strong belief that production methods influence product quality.

Regional Insights

The analysis focused on consumer attitudes in Italy, the Netherlands, and Greece. Participants expressed varying degrees of concern regarding factors such as nutritional value and housing systems. Understanding these regional differences is crucial for stakeholders in the poultry industry as they adapt to evolving consumer preferences.

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Nathalie
Kinsley

Fabian
Brockötter

Tony
McDougal

Looking Ahead

As the poultry industry continues to evolve, understanding the nuances of consumer preferences will be essential. Stakeholders need to stay attuned to the shifting landscape of production methods and the accompanying perceptions of quality in order to effectively meet market demands.