Surge in Confidence Among Australia’s Grassfed Beef Producers

Recent findings from the Beef Producers Intentions Survey (BPIS) conducted by Meat & Livestock Australia reveal a remarkable boost in confidence among Australian grassfed beef producers. The survey indicates that nearly 80 percent of producers maintain a positive outlook for the upcoming year.

Factors Contributing to Increased Sentiment

This surge in confidence is attributed to several critical factors, including improved rainfall, stable market conditions, and consistent global demand for Australian beef. According to Stephen Bignell, MLA’s Market Information Manager, the data reflects an industry that has experienced resilience through various challenges in recent years.

Long-term Planning and Investment

The positive sentiment is translating into actionable plans on farms. Half of the producers surveyed are anticipating an increase in herd numbers in the coming year. Many are opting to retain more heifers as replacements or to invest in additional livestock, demonstrating a strong commitment to long-term growth strategies.

Regional Confidence and Sales Behavior

The survey highlights that confidence spans both northern and southern regions, with each area reporting high levels of positive sentiment despite facing unique challenges. Key factors such as improving rainfall and a favorable pricing environment are significantly influencing producer perspectives.

Sales behavior among producers also reflects this strengthening optimism. Many expect solid volumes to carry over into the first half of 2026, with saleyards remaining a primary sales channel. Larger producers are increasingly engaging with direct processor and feedlot pathways, signifying a shift toward more diversified sales strategies.

Conclusion

With responses garnered from nearly 3,000 producers across Australia, the November 2025 BPIS presents one of the most comprehensive insights into industry sentiment and planning. This collective optimism among producers sets the stage for future opportunities and highlights the resilience of the Australian beef sector.

Source: MLA. For further details, you can view the full report:
Beef Producers Intentions Survey November 2025