StarKist® Unveils ‘Fuel for the Modern Hustle’ Campaign

Launches New Initiative Led by Tiffani Thiessen

StarKist^® is on a mission to support busy lifestyles with its latest campaign, Fuel for the Modern Hustle. This initiative showcases convenient, ready-to-eat protein solutions designed for individuals constantly on the go. Whether navigating school carpools or tight meeting schedules, StarKist is presenting itself as the quintessential meal hack with portable protein pouches that facilitate healthy eating without the hassle.

The Face of the Campaign: Tiffani Thiessen

At the forefront of this campaign is Tiffani Thiessen, a renowned actress, bestselling cookbook author, and mother. Known for her seamless juggling of various roles—career, family, and creative projects—Thiessen is the perfect embodiment of the modern hustle, advocating for meals that are both nourishing and practical.

“Life is busy and I’m always trying to keep meals simple without giving up on flavour or nutrition,” said Tiffani Thiessen. “That’s why I love having StarKist ready-to-eat tuna, chicken, and salmon pouches on hand. They make healthy eating feel effortless.”

Built for Real Life: Nutrient-Rich Solutions

As the demand for higher protein intake grows, StarKist delivers with its convenient, delicious, and nutrient-rich options. Featuring 10 or more grams of lean protein per serving, products such as Tuna, Chicken, and Salmon Creations^® pouches, Smart Bowls^®, Lunch-To-Go^®, and Snack-To-Go^™ kits make the perfect grab-and-go solutions. With over 20 delicious flavours like Lemon Pepper, Buffalo Style, and Sweet & Spicy, these offerings are tailored to cater to the non-stop routines of modern multitaskers.

Insights from StarKist

“Consumers are busy and they want lean protein that fits easily into their lives,” stated Michael Merritt Jr., Head of Marketing at StarKist. “Our convenient products support today’s fast-paced lifestyles, helping people stay fuelled throughout the day.”

Meet the Modern Hustle Stars

In addition to Tiffani Thiessen, a lineup of dynamic creators and multitaskers will participate in the campaign, sharing meal hacks and time-saving tips on platforms like Instagram^®, Pinterest^®, and TikTok^®.

• Dave Ogleton (@fitdadceo): A dad of six and social media personality, Dave merges humor and hustle to provide family-friendly protein-packed solutions.
• Joy Green (@joyfullygreen): A DIY enthusiast who emphasizes simple meal prep and nutrition, Joy adds a creative touch to busy routines.
• Hector Serrano (@hector.serrano): A fitness-focused creator who shares quick protein solutions to enhance active lifestyles, Hector inspires healthy post-workout choices.

Fuel Your Hustle, Your Way

From school lunchboxes to post-workout snacks, StarKist provides smart choices for every segment of the day. Their diverse flavour range and product formats accommodate the evolving schedules of modern consumers, ensuring flexibility in meal options.

Participate in Weekly Giveaways

Throughout the campaign, StarKist will host weekly giveaways on Instagram (@StarKistCharlie) until September 30, 2025. Fans can enter for a chance to win prizes featuring StarKist products and other essentials designed to support their busy lifestyles.

Discover More

Explore bold flavours and practical fueling options at https://starkist.com/whats-new/tear-eat-go/#fuel-your-hustle.

About Tiffani Thiessen

Tiffani Thiessen gained fame for her roles in iconic television shows like *Saved By the Bell* and *Beverly Hills, 90210*. She transitioned into the culinary world with her bestselling cookbook *Pull Up a Chair* and starred in the popular Food Network show *Dinner at Tiffani’s*. In 2023, she released her second cookbook, HERE WE GO AGAIN: Recipes and Inspiration to Level Up Your Leftovers.

About StarKist Co.

StarKist Co. is committed to promoting healthy lifestyles by providing convenient, nutritious protein options. Known as an industry innovator, StarKist was the first to introduce single-serve pouch products. With a legacy built on quality and sustainability, StarKist is beloved by consumers, driven by products that include StarKist Tuna Creations^®, Salmon Creations^®, and Chicken Creations^®.