Raise the Protein Bar: Celebrating National Protein Day with Think Turkey
This National Protein Day, Think Turkey is challenging Canadians to reconsider their protein sources by emphasizing the advantages of whole, lean turkey. As the aisles of grocery stores are filled with protein-enriched snacks and supplements, the message is clear: not all protein is created equal.
The Benefits of Canadian Turkey
Canadian turkey offers an impressive 30 grams of high-quality, lean protein per 100 grams, making it one of the most nutrient-dense protein sources available. In contrast to many processed protein products, turkey provides essential nutrients without the added sugars and fillers often found in protein bars and powders.
Billboards Sparking Conversation
In alignment with National Protein Day, Think Turkey has rolled out two billboards in Toronto and Montréal, urging Canadians to “lean into turkey.” This initiative is set to ignite discussions about the quality of protein consumed, promoting the consumption of real, whole foods.
Expert Endorsement and Campaign Support
With the backing of registered dietitians and Canadian decathlete and Olympic gold medalist Damian Warner, the campaign aims to educate Canadians about the benefits of choosing whole, lean proteins like turkey over trendy protein claims. The digital and social media campaign will continue throughout March to reinforce this message.
Expert Insights
Nicole Addison, a food-first dietitian, noted, “Turkey is naturally rich in complete protein, low in fat, and packed with essential nutrients. If you’re serious about fueling your body, you need high-quality, whole, lean protein like turkey.”
Targeting Active Lifestyles
This initiative builds upon the ongoing efforts of the You Turkey campaign, positioning turkey as the perfect fuel for both training and recovery for athletes and active families alike.
“When you train at the highest level, you have to be intentional about what fuels you. For me, it’s always been about real, whole foods — and turkey’s a big part of that,” explains Damian Warner. He emphasizes that turkey not only nourishes athletes but is also a family-friendly option for any household.
Encouraging Healthy Choices
Think Turkey aims to promote the consumption of Canadian turkey among all Canadians, whether the goal is to build muscle, boost energy, support recovery, or maintain a balanced diet. Turkey is a naturally whole, lean, nutrient-dense protein that contains fewer calories compared to many processed alternatives.
For more information on turkey’s nutritional benefits and to explore high-protein recipes, visit ThinkTurkey.ca.
A Commitment to Quality
Launched in 2019 by the Turkey Farmers of Canada in collaboration with the Canadian Poultry and Egg Processors’ Turkey Primary Processing Sector Members, the Think Turkey™ / Pensez DindonMC campaign focuses on educational outreach and promoting the year-round demand for Canadian turkey.
In a protein-rich world, the message is simple: if you’re choosing protein, You Turkey.
