Impact of Village Farms in the Fall Publix Produce for Kids Campaign
The Healthy Family Project’s Fall Publix Produce for Kids cause marketing campaign concluded on November 5th, showcasing the ongoing commitment of Village Farms Greenhouse Grown as one of 13 dedicated produce sponsors. This initiative continues to emphasize family welfare and community support.
Feeding Families Through Collaboration
This season’s campaign successfully provided approximately 875,000 meals to 35 Feeding America partner food banks across the Publix market area. Since its inception in 2002, the Produce for Kids initiative has raised over $4.2 million aimed at supporting families and children, delivering an impressive total of more than 18 million meals to Feeding America-affiliated food banks.
Building Community Awareness
With participation from 1,419 Publix stores across various regions, the retailer has played a vital role in amplifying the reach of the Produce for Kids program. Eye-catching in-store displays featured participating produce partners and shared meal ideas that paired fresh fruits and vegetables, making it convenient for shoppers to transform everyday purchases into meaningful community support.
Village Farms’ Commitment to Nutrition
For Village Farms Greenhouse Grown, this program signifies an ongoing collaboration to help support families in need. Through their consistent annual partnership with the Healthy Family Project and Publix, the company contributes to a campaign that not only promotes the consumption of fresh produce but also assists neighbors facing food insecurity.
“Produce for Kids continues to prove what’s possible when a retailer like Publix leverages its influence to unite growers and shoppers around a common cause,” stated Helen L. Aquino, the director of brand marketing and communication for Village Farms Greenhouse Grown.
Promoting Healthy Eating
“Publix’s expansive reach makes this program visible, easy to engage with, and genuinely impactful. We’re honored to contribute to the meal donations that this campaign generates year after year, while also inspiring families to incorporate more fresh produce into their everyday meals,” she added.
The Significance of Community Partnerships
The Healthy Family Project, the national nonprofit spearheading Produce for Kids, recognized the strength of this year’s Publix initiative, which merged charitable outreach with practical nutrition education aimed at families.
“The Publix Produce for Kids campaign exemplifies how lasting change is achieved: through consistent partnerships, community-minded shoppers, and a unified belief that healthy food should be an integral part of every family’s life,” expressed Tray Shaw, partnership manager for Healthy Family Project.
Awareness and Resources for Healthy Living
Campaign components included digital and social content from registered dietitians with Healthy Family Project, offering seasonal recipes and continuous healthy-eating tips through various channels—reinforcing the mission to increase produce consumption while supporting hunger relief efforts.
Addressing Children’s Hunger
According to USDA data, one in five children in the U.S. faces hunger, underscoring the crucial need for initiatives like Produce for Kids. Donations from produce partners and Publix shoppers actively benefit Feeding America food banks throughout the retailer’s territory, including Second Harvest Food Bank of East Tennessee, Second Harvest Food Bank of Northeast Tennessee, Second Harvest Food Bank of Southeast North Carolina, Treasure Coast Food Bank, and Virginia Peninsula Food Bank.
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