Kickoff of National Fruits & Veggies Month: A Focus on Health and Well-Being

The Foundation for Fresh Produce is gearing up for its sixth annual National Fruits & Veggies Month, set to launch this September. This initiative is not only a celebration of produce but a vital part of a larger conversation about health in the nation.

The Importance of Fruits and Vegetables

National Fruits & Veggies Month is designed to spotlight fruits and vegetables as a national health priority. As health discussions dominate public discourse, it’s paramount that the produce industry takes a leading role in promoting the consumption of these nutritious foods.

“The data is clear: fruits and vegetables improve lives, especially for children as they grow and develop,” stated Lauren M. Scott, president of The Foundation for Fresh Produce. “Unfortunately, many people aren’t consuming enough, and our commitment is to increase this consumption because the produce industry can profoundly impact global health.”

Boosting Appeal of Produce

The Foundation for Fresh Produce aims to elevate the status of fruits and vegetables in daily diets. Despite widespread knowledge of their health benefits, these foods often remain low on consumers’ lists of preferences.

By employing friendly and engaging messaging within the National Fruits & Veggies Month campaign, the foundation is making strides to integrate fruits and veggies into everyday meals and snacks. The mantra “Have A Plant” encourages easy incorporation of produce into diets.

Collaborative Efforts and Resources

“The foundation is dedicated to making fruits and veggies the No. 1 choice through culturally relevant content that resonates with consumers,” remarked Katie Calligaro, director of marketing and communications at The Foundation for Fresh Produce. “National Fruits & Veggies Month is a prime opportunity for our industry to unite and reach millions with a collective voice.”

For those interested in collaboration, the foundation offers a comprehensive National Fruits & Veggies Month Toolkit. This resource includes customizable social media posts, tips for retail activations, and suggestions for incorporating more produce into menus at restaurants and schools.

Engaging Influencers for Greater Impact

The foundation’s network of food and nutrition influencers is crucial for spreading the message of National Fruits & Veggies Month through both online platforms and traditional media. The foundation encourages the produce industry to engage with influencers or activate their own networks to amplify their reach.

“Although fruits and veggies should receive attention year-round, September provides an ideal time to promote our products and brands,” noted Calligaro. “There’s strength in numbers, and together, we can elevate the appeal and demand for fruits and veggies, contributing to a healthier world.”

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