Fresh Del Monte Teams Up with Disney for “Zootopia 2” Campaign

In an exciting new collaboration, Fresh Del Monte Produce Inc. is joining forces with Disney for the launch of “Zootopia 2,” set to hit theaters on November 26. This vibrant collaboration brings the beloved characters Judy Hopps (voiced by Ginnifer Goodwin) and Nick Wilde (voiced by Jason Bateman) to grocery stores worldwide with a comprehensive 360-degree marketing campaign.

The campaign aims to promote healthy living and family adventures, featuring over 500 million co-branded pineapple tags and banana stickers displayed in participating stores. Along with these in-store activations, Fresh Del Monte will also roll out interactive promotions inspired by the film, social media engagements with fun, family-friendly recipes, and an exciting sweepstakes offering a chance to win a five-night trip to Dubai.

“We’re thrilled to collaborate with Disney to bring the world of ‘Zootopia 2’ to life in grocery stores around the world,” said Danny Dumas, Senior Vice President of Sales, Marketing & Product Management for Fresh Del Monte in North America. “By bridging the best of entertainment with our innovative retail strategy, we’re creating meaningful, memorable experiences that put fresh fruit at the forefront and inspire healthier habits for families—setting a new standard for cross-category collaboration.”

Exciting Promotions Await Families

Fresh Del Monte is encouraging families to embark on their own adventures through several unique consumer promotions:

• Co-branded Packaging: Del Monte bananas and Gold & Honeyglow Pineapples will feature “Zootopia 2” characters on stickers and hangtags, available in-store and online through December 31.
• Dubai Sweepstakes: Adults can scan the QR code on co-branded fruit or visit freshdelmontefun.com to enter for a chance to win a five-night family trip to Dubai, which includes visits to the Global Village Entertainment Complex and the world’s largest flower garden.
• Interactive Content: Users can explore fresh recipes and participate in exclusive giveaways, including chances to win movie tickets to see “Zootopia 2” in theaters, all promoted through Instagram.

For more details about Fresh Del Monte, the participating regions for the promotions, and additional sweepstakes information, visit freshdelmontefun.com or follow on Instagram.

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