The Little Potato Co. Celebrates 30 Years with New Anniversary Logo and Initiatives
On February 17, The Little Potato Co. announced the unveiling of a new anniversary logo to mark its 30-year milestone in business. Based in Edmonton, Canada, the company will kick off a year-long celebration featuring social media and email campaigns, employee events, and partner celebrations.
Visual Identity and Engagement Initiatives
The newly designed logo will adorn various company materials, marketing assets, and select touchpoints throughout 2026. The company has also promised additional exciting activations and events as the year unfolds.
From Humble Beginnings to North America’s Leading Brand
Founded in 1996 by CEO Angela Santiago and her father on a modest one-acre plot of land in Edmonton, The Little Potato Co. has blossomed into what it describes as the number one little potato brand across North America. The company’s success rests on proprietary varietals, innovative value-added products, and enduring relationships with family farmers.
“When I started The Little Potato Co. nearly 30 years ago, I had more curiosity than certainty,” shared Santiago. “As the company grew, I grew alongside it—learning about leadership rooted in patience, resilience, and respect for the people and the land that support our food. Reaching this milestone is incredibly humbling, and I’m thankful to the growers, partners, and team members who helped build what we have today.”
Driving Category Innovation
Throughout its 30-year journey, The Little Potato Co. has pioneered industry-leading growing processes and introduced new proprietary varietals that have expanded its value-added and flavor-forward product lines. Their little potatoes are pre-washed, require no peeling, and can be cooked in just five minutes, making them a convenient choice for consumers across the produce sections in the U.S. and Canada.
“As we look ahead, our roots are deep, our vision is clear, and the journey continues,” Santiago added, emphasizing the company’s commitment to innovation and quality.
[RELATED: Lay’s Potato Chips Begins Brand Redesign With New Packaging, Recipes]
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