Southern Exposure 2026: Uniting Agriculture, Retail, and Families

The Southeast Produce Council is set to host Southern Exposure 2026 from February 26 to March 1 at the Orlando World Center Marriott in Orlando, Florida. This highly anticipated event will feature a series of educational sessions addressing key agricultural challenges and consumer trends, while also showcasing new product launches from exhibitors.

Conference Theme: From Fields to Families

The conference theme, “From Fields to Families: Nourishing Our Nation,” aligns with SEPC Board Chair Sloan Lott’s vision of emphasizing the vital link between agriculture and the families that rely on fresh produce.

Educational Session I: The State of Agriculture

The opening session will be moderated by Robby Cruz, VP of Produce and Floral at Target. This panel will explore both the challenges and opportunities facing agriculture today, bringing together respected leaders from across the industry.

Featured panelists include:

• Steve Church, Chairman, Church Brothers Farms

• Sarah Frey, Founder and CEO, Frey Farms

• Ashley Rawl, VP of Sales, Marketing and Product Development, WP Rawl

“We’re proud to present such an exceptional lineup of grower leaders,” stated Lott. “Their wealth of experience is invaluable to our attendees as we explore how to better feed families across the nation.”

Educational Session II: The Power of Produce 2026

Moderated by Rick Stein, VP of Fresh Foods at FMI, this session will center on data-driven insights and evolving consumer trends shaping the produce landscape.

Key panelists include:

• Anne-Marie Roerink, President, 210 Analytics

• Shanan Cox, Senior Director of Produce, Sam’s Club

• Andy Hamilton, CEO, Markon Cooperative

• Chris Keetch, Director of Produce and Floral, The Giant Co.

“‘The Power of Produce’ will continue to be a cornerstone for Southern Exposure,” Lott noted, underscoring the importance of consumer insights in shaping both retail and foodservice strategies.

Exhibitor Highlights

Naturipe Farms: Premium Berries on Display

Naturipe Farms will showcase its premium berry programs at booth No. 313, including the debut of protein-forward snacks. The California-based grower anticipates increased volumes in strawberries, blueberries, raspberries, and blackberries, giving retailers expanded promotional opportunities.

Frieda’s Branded Produce: Specialty Produce Trends

At booth No. 417, Frieda’s Branded Produce will spotlight trending tropical flavors. Featuring items such as Popjoys kumquats and Tahitian pummelos, the company aims to connect retailers with adventurous consumers eager for exciting produce options.

Mastronardi Produce: Introducing “Pop Its” Bite-Size Cucumbers

Mastronardi will present its SUNSET Pop Its bite-sized cucumbers, designed for both convenience and flavor. The newly launched product will be available for in-store promotions this spring, reflecting the continued consumer demand for healthier snacking alternatives.

Fresh Solutions Network’s Flavorables

Debuting at booth No. 123, Flavorables combines premium petite potatoes with chef-crafted seasonings. This innovative, value-added product line offers retailers a convenient and high-quality option that aligns with consumer preferences for flavor and ease of preparation.

Bako Sweet’s Heart-Healthy Packaging

Bako Sweet will highlight its new heart-healthy sweet potato packaging at booth No. 324. The brand remains committed to encouraging healthier eating habits through thoughtful product positioning and marketing.

Zespri: New Campaign After Record 2025 Season

Following a record-breaking 2025 season, Zespri will unveil a new marketing campaign at booth No. 825. The company aims to further strengthen its position as a leading kiwi brand through innovative consumer engagement strategies.

Gotham Greens: Celebrating 15 Years of Growth

Gotham Greens is celebrating its 15-year milestone with an expanded product line that now includes new dips. This move reflects the company’s continued commitment to quality and freshness while expanding its presence within the fresh produce category.

Conclusion

Southern Exposure 2026 is set to be a pivotal event for the produce industry. By showcasing innovation and fostering meaningful dialogue between growers, retailers, and consumers, the conference will help shape the future of fresh produce. As consumer demands continue to evolve, events like Southern Exposure play a critical role in strengthening connections and nourishing families across the nation.