Legacy Maker Farms: A New Era in Premium Beef

Legacy Maker Farms has officially launched, marking a significant transformation after the acquisition and rebranding of Honey Creek Legacy by a dedicated investor group headed by entrepreneur Steven Hershberger.

Leadership with Vision

Steven Hershberger, an Indiana native and seasoned business leader, brings extensive experience in food manufacturing and consumer packaged goods to his new role as CEO and President of the premium beef company based in Fairmount, Indiana.

“With this acquisition, we can deliver the quality experience of Legacy Maker products to a much larger customer base,” said Hershberger.

Commitment to Quality and Sustainability

Hershberger emphasized that Legacy Maker Farms views itself as a generational steward of the land, knife, and plate. The company is committed not only to producing exceptional beef but also to fostering trust, care, and lasting relationships with its customers.

Innovative Growth Strategies

The newly rebranded Legacy Maker Farms is set to expand its reach across various channels including grocery, specialty retail, foodservice, and direct-to-consumer sales. Initiatives already underway encompass facility upgrades, improved customer support, and the integration of AI-driven capabilities. The company is also forming exclusive partnerships within the media and food industries.

ELI: A Revolutionary Predictive Intelligence System

Central to the company’s growth strategy is ELI, a predictive intelligence system developed by Sooth. ELI plays a crucial role in guiding Legacy Maker Farms’ marketing and product development strategies. Ian Baer, the founder and CEO of Sooth, will serve in a fractional role as the company’s Chief Marketing Officer as well as an advisor to its board of directors.

“Most companies develop products first, then position them as best they can, working from limited, often inaccurate data and hoping for the best,” Baer explained. “ELI flips the model. Every product and marketing decision Legacy Maker makes will be grounded in verified, predictive intelligence about what customers actually respond to.”

Redefining Consumer Understanding

Hershberger noted that while many food and beverage companies adhere to traditional consumer insights, Legacy Maker Farms is pioneering a new approach. ELI operates at the intersection of consumers’ hearts and wallets, providing valuable insights into their needs, desires, and purchasing behaviors.

“With our marketing, product, and broader growth strategy all guided by ELI and Sooth, our goal is to reshape what it means to be a food and beverage company that serves both commercial and consumer customers,” Hershberger stated.

A Commitment to Sustainability

Legacy Maker Farms operates a 100 percent closed-loop agricultural model that produces USDA Prime, all-natural beef. Their sustainable practices yield renewable natural gas for Low Carbon Fuel Standard states across the U.S., generating enough energy to power over 5,000 homes and businesses. The operation successfully reduces 200,000 tons of CO2 emissions, diverts 128,000 tons of waste from landfills, and conserves 36.5 million gallons of wastewater annually. Products are available for direct-to-consumer purchase online and through selected retail and restaurant partners.

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