Anaheim, CA
(February 24, 2024) – Four Sigmatic, the #1 functional coffee
brand in US retail, has announced plans to launch 11 new products by summer
2025. These new products span a variety of categories including coffees,
lattes, teas, and more. They offer consumers delicious, everyday favorites
infused with functional mushrooms and adaptogens for focus, energy, gut and
immune health, and stress support. With these delicious, instant and
easy-to-prepare formats, Four Sigmatic aims to appeal to Gen Z and millennial
consumers who are looking for coffee shop quality, customization, and
functionality at a reasonable price.
Depending on the
item, consumers can find Four Sigmatic’s new products below rolling out at
Sprouts Farmers Market and/or Whole Foods now throughout summer 2025.
Instant Coffee:
- Focus Organic Instant Coffee: Medium
roast organic Arabica coffee in a multi-serve format and infused with
functional mushrooms like lion’s mane for focus and energy. SRP: $16.99 (20
servings). - Focus Organic Instant Coffee Lattes
(Original, Mocha, and Vanilla): New multi-serve format, formula, and
flavors of Four Sigmatic’s now creamier coconut milk lattes. Made with a monk
fruit and coconut sugar blend, medium roast organic Arabica coffee, lion’s mane
for energy and focus, and only 1g of sugar. SRP: $16.99 (24 servings).
Ground Coffee:
- Focus Half Caf Ground: Four Sigmatic’s #1
selling ground coffee made with lion’s mane mushrooms, Arabica coffee, and
yacon now available in medium roast half caf. SRP: $16.99 (13 servings). - Focus Medium Roast Ground: Four Sigmatic’s #1
selling ground coffee made with lion’s mane, Arabica coffee, and yacon now
available in medium roast regular caf. SRP: $16.99 (13 servings).
K-Cup Coffee
Pods:
- Focus Half Caf K-Cup Pods: Four
Sigmatic’s #1 selling ground coffee is also now available in medium roast half
caf K-Cup-compatible pods. SRP: $32.99 (24 servings) and $14.99 (10 servings).
Hot Cocoa:
- Calm Hot Cocoas (Mylk + Dark): New multi-serve format and flavors of Four Sigmatic’s delicious,
better-for-you hot cocoa. Made with unrefined cacao plus reishi mushrooms for
stress relief, both varieties are free from refined sugar, stevia, and natural
or artificial flavors. SRP: $16.99 (15 servings).
Instant Tea:
- Focus Organic Unsweetened Instant Green Tea: A welcome addition to Four Sigmatic’s line of multi-serve
instant teas, Four Sigmatic’s new unsweetened instant green tea is infused with
lion’s mane mushrooms for focus and energy and can be enjoyed hot or cold. It
is also free from refined sugar, stevia, and natural or artificial flavors. SRP:
$19.99 (24 servings)
“Gen Z and
millennial consumers are looking for beverages that offer 1) more than just a
caffeine boost, 2) quality, 3) value, 4) ease of prep, and 5) customization. We
are very excited to introduce our new instant and easy-to-prepare coffees,
lattes, teas and hot cocoas which are designed to bring greater convenience,
flavor, and functional benefits to our community,” said Four Sigmatic’s Founder
and CEO, Tero Isokauppila. “From our enhanced Focus Organic Coffee Lattes made
with lion’s mane for energy to our delicious Calm Hot Cocoas made with reishi
for stress relief, we’re committed to delivering the best in functional
beverages.”
Four
Sigmatic’s new products will be available for sampling at Expo West.
About Four
Sigmatic:
Four Sigmatic is the #1 functional coffee brand on a
mission to help people feel healthier through Mushrooms Made SmarterTM.
Four Sigmatic infuses functional mushrooms and other superfoods into delicious
everyday favorites such as coffee, tea, protein powder and supplements. These
products help consumers with energy, focus, gut health, and immune and stress
support.
Four Sigmatic uses certified organic, rigorously tested
functional mushroom fruiting body extracts without filler grains or mycelium to
deliver effective benefits in a delicious way. Four Sigmatic products are 3rd
party tested for heavy metals, mycotoxins, molds, yeasts, irradiation,
pesticides, and herbicides. Four Sigmatic stands behind offering the highest
quality ingredients nature has to offer in a bioavailable, effective, simple
and delicious way.
