Discover Bold New Flavors & Wellness-Driven Ingredients at Booth
#4950
Anaheim, CA (March 4-7, 2025) – Fresh Press Farms, the
brand dedicated to bringing freshness, transparency, and nutrition back to the
oil category, is unveiling two new product lines at this year’s Natural
Products Expo West: Peach Cider Vinegar Boost Line and a carefully curated
selection of Imported Olive Oils. With rapid adoption by retailers and
consumers, Fresh Press Farms
continues to redefine kitchen staples with quality-driven, USA-made products.
Attendees are invited to experience the full lineup firsthand at Booth #4950.
As the only 100%
vertically integrated mill in the United States, Fresh Press Farms oversees every step of production—from growing
and harvesting to cold-pressing, bottling, and distribution—directly from its
farm in Georgia. This commitment to vertical integration ensures superior
quality, freshness, and traceability in every product.
Fresh Press Farms is a firm believer in the power of functional
foods—ingredients that not only taste great but actively support health and
well-being. The brand’s category-disrupting Peach Cider Vinegar is less acidic
and more palatable than traditional Apple Cider Vinegar. Rich in the same
prebiotics, probiotics, and enzymes, the brand introduces its new Peach Cider
Vinegar Boost Line, designed to seamlessly integrate into daily wellness
routines. Each bottle offers a 30-day regimen and is crafted with premium,
organic ingredients. The three Whole30-approved blends deliver exceptional
flavor and targeted health benefits:
- Immunity
Boost: Includes immune-boosting ingredients such as
healing Manuka honey, elderberry, and turmeric. Echinacea, turmeric, and
elderberry enhance immune response, while ginger provides anti-inflammatory and
antibiotic properties. - Cleanse
Boost: Features ingredients such as magnesium,
dandelion root, acai berry, and beetroot. These ingredients promote digestive
movement, while cinnamon enhances the secretion of digestive fluids, reducing
bloating and supporting gut health. - Energy
Boost: Formulated with energizing ingredients like
vitamin B12, vitamin C, and ginseng to naturally support stamina and vitality.
Threonine aids in muscle recovery and fosters restful sleep, helping sustain
energy levels throughout the day.
In just six months, the
Peach Cider Vinegar Line has grown from 430 to over 3,500 points of
distribution, with 2,500 more on the way.
Fresh Press Farms expects to exceed 10,000 within a year. The 1-liter Peach
Cider Vinegar also boasts the highest sales velocity of all Fresh Press Farms SKUs, highlighting
strong consumer demand for premium pantry staples.
“We are seeing a growing
demand for our Peach Cider Vinegar and can now share it in a new format with
the launch of our Boost Line,” says Frederic Lebourg, CEO of Fresh Press Farms. “Consumers want the
ingredients they consume to add to
their overall wellness, and we are offering them those benefits in a
better-tasting option. We are unwavering in our commitment to offering the
highest-quality oils and vinegars alongside the freshest ingredients possible.”
In contrast to oil brands
that prioritize cost over quality, Fresh
Press Farms partners only with trusted mills that align with its values of
vertical integration, quality, and transparency. Fresh Press Farms invites home cooks to travel Europe with four new
Imported Olive Oils, each in a beautifully designed 750 mL cans. In line with Fresh Press Farms’ vertically
integrated approach, each of its new oils comes from a single, carefully
selected mill to ensure purity. Each oil is Non-GMO, Whole30-approved, and
Keto-certified.
- Greek
Extra Virgin Olive Oil: Made from native Koroneiki olives grown in
the sun-drenched groves of the Peloponnese peninsula. This EVOO features fresh
fruit notes, a peppery spice, and a balanced touch of bitterness for an
authentic Mediterranean experience. - Italian
Extra Virgin Olive Oil: Harvested and pressed in Salento, South
Italy, from Coratina olives. This robust oil boasts a tangy, peppery flavor
with fresh grass and fruit aromas—perfect for pasta, grilled vegetables, and
bruschetta. - Spanish
Extra Virgin Olive Oil: Sourced from Andalusia, this green EVOO has
a strong personality, balanced aromas, and medium bitterness and spiciness. The
Arbequina olives create an oil that excels in bread dipping, salads, and
grilled dishes. - Everyday
Global Blend Olive Oil: A harmonious blend of the finest first
cold-pressed EVOOs from the freshest harvests around the world. This versatile
oil delivers balanced notes of fresh herbs, fruit, and green grass, making it
an essential kitchen staple.
Natural Products Expo
West takes place March 4-7, 2025, at the Anaheim Convention Center located at
800 W. Katella Ave, Anaheim, CA 92802.
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About
Fresh Press Farms
Fresh Press Farms redefines cooking oils and vinegar by setting
a new standard for freshness, transparency, and nutritional excellence. As the
only 100% vertically integrated mill in the USA, Fresh Press Farms guarantees unmatched quality, sustainability,
and flavor from grove to pantry. The brand offers a diverse range of products,
including Olive Oils, High Oleic Sunflower Oil, and Peach Cider Vinegar. All Fresh Press Farms products are Whole30,
non-GMO, Keto, and Paleo.
