Organic Snack Company Introduces Refined-Sugar-Free
Bars And Doubling Down On The Promise to Make Foods That Truly Matter
ANAHEIM, Cal.—FEB.
27, 2025—Today, Tosi, the clean and simple snack brand known
for its crunchy, plant-based, nutrient-dense
protein bars, ushers in a new era, focusing on the importance of what”s inside
its products. This evolution, which includes a better-for-you ingredient list,
updated packaging and logo redesign, and a new direct-to-consumer website and
shopping experience, marks the first significant update for Tosi since it
launched in 2012.
“The
refreshed brand identity brings a modern yet nostalgic, fresh take while
emphasizing transparency and what Tosi truly stands for—quality, real food
ingredients that fuel the body in a meaningful way,” said Kevin Rutherford, CEO
of Tosi. “This new direction aligns with Tosi’s promise to help people rethink
their choices when it comes to snacking, offering products that are dedicated
to common-sense nutrition without compromising on taste or health.”
With
Tosi’s sharpened focus, the company removed refined sugar from its products, replacing
it with the natural sweetness of coconut blossom nectar. This change reflects
Tosi’s commitment to focus on what truly matters: the promise of simple,
cleaner ingredients and answer the growing demand from its fans for no refined
sugar.
As part
of its evolution, Tosi is also reconnecting with health-conscious consumers by
reimagining its design and customer experience to evoke a deeper emotional
connection. The refreshed look heroes the ingredients found in nature, bringing
them to life through enchanted illustrations that celebrate their purity and
power.
The new
design reflects the feeling of foraging, with moodier, earthy tones that ground
the brand in authenticity and warmth. Each high-quality plant ingredient is
artistically displayed, seamlessly translating health from the inside out while
reinforcing Tosi’s commitment to transparency and simplicity.
Tosi has
also enhanced its digital presence with a newly designed website that offers an
intuitive and engaging shopping experience. The refreshed site makes it easier
for consumers to explore Tosi’s full range of nutrient-dense snacks, understand
the benefits of real food ingredients, and make informed choices. Beyond
shopping, the platform serves as an educational hub, providing wellness tips,
expert insights, and valuable content that deepens the brand’s connection with
its community.
This
next chapter is part of a larger movement Tosi is encouraging—eliminating the
need for “hacking” or cutting corners regarding nutrition. Rutherford
notes, “There’s no need to rely on artificial additives, sugars, or
byproducts that are not good for you to fuel your day. Tosi is here to help be
a wholesome, more honest alternative that you can truly feel good about
eating.”
Kevin
Rutherford, the newly appointed CEO, is working alongside the brand’s mother-daughter
founders Stefanie Hults and Chelsea Gray, to strengthen the company’s
commitment to the core values that have made Tosi a trusted choice for busy,
health-conscious individuals. Rutherford’s leadership and the company’s
internal exploration have paved the way for the brand’s renewed dedication and
reinvigoration, prioritizing what truly matters: clean, real food nutrition
that supports an active, healthy lifestyle.
With
this new brand direction, Tosi will continue to position itself as a leader in
the portable snack industry, offering consumers high-quality, simple, and
delicious protein bars that make healthy eating easy.
Tosi’s
new products are now available on its website and coming to stores nationwide and
Amazon this month. To shop Tosi and learn more about its bars or its dedication
to sensible nutrition, visit Tosi.com.
About Tosi
Tosi, a leading brand known for its USDA
Organic-certified, gluten-free, and vegan snacks, was founded in 2012 by
mother-daughter team Stefanie and Chelsea Hults in their kitchen. Their
mission: create truly authentic,
good-for-you snacks. Each Tosi product is made with eight or fewer simple
ingredients, are high-protein, fiber-rich, soy-free, refined-sugar-free, and
Non-GMO Project Verified. Tosi is available at select natural food stores,
major grocers, Amazon, and its website. To learn more, follow Tosi on Facebook,
Instagram,
and X, or
visit its website at Tosi.com.
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