ACCC Launches Quad Bike Safety Campaign Targeting High-Risk Groups

The Australian Competition and Consumer Commission (ACCC) has initiated a crucial quad bike safety awareness campaign aimed at regional communities. This campaign highlights that older male farmers are the most vulnerable demographic for fatal accidents, and warns that children are also at significant risk.

Stunning Statistics

Since 2011, a sobering 234 Australians have lost their lives due to quad bike incidents, with men making up over 80% of these fatalities, according to SafeWork Australia data.

“Quad bikes pose a severe risk of injury and death due to their tendency to roll over even at low speeds. When rollovers occur, riders can become trapped underneath, resulting in suffocation, head injuries, and other serious injuries,” stated Mick Keogh, ACCC Deputy Chair.

Who is Most at Risk?

The data reveals that men over the age of 70 are the statistically most at-risk group, accounting for more than 20% of quad bike-related fatalities. Additionally, children under 14 represent more than one in ten deaths, while those under 16 make up over a quarter of all emergency department visits due to quad bike injuries.

A Call for Awareness

The ACCC’s campaign urges farmers, parents, and caregivers to recognize the dangers presented by quad bikes. Advertisements featuring the message “One ride can change everything” aim to remind families to protect their loved ones.

Safety Guidelines

Mr. Keogh emphasized that “quad bikes are not toys; they are powerful machines,” particularly as families approach the summer holiday season. He recommends following three essential safety rules when operating quad bikes:

• Wear a helmet
• Ensure rollover protection is installed
• Do not allow children to ride adult quad bikes

Geographical Insights

New South Wales and Queensland report the highest incidence of quad bike injuries and fatalities. SafeWork Australia indicates that rollovers and collisions are the most common causes of death across all states.

New Regulations in Place

The Consumer Goods (Quad Bikes) Safety Standard was established to minimize the risk of injury or death from quad bikes. This standard mandates that new and imported second-hand quad bikes meet minimum stability requirements, are equipped with rollover protection, and bear clear safety warnings at the point of sale.

Final Thoughts

“While the new Safety Standard has contributed to the safer use of quad bikes, many older models lacking rollover protection are still in circulation,” Mr. Keogh added. He encouraged anyone using older quad bikes to invest in appropriate rollover protection as the small cost is far outweighed by the potential for serious injury or death.

“Transitioning to safer quad bike practices will be a gradual process that necessitates ongoing awareness.”

Source: ACCC