The Produce Industry Podcast: Innovating Retail Marketing with Ali Cox
In this week’s episode of The Produce Industry Podcast, we have an enlightening discussion with Ali Cox, a 5th generation farmer and owner of Noble West. With a keen eye for retail marketing strategies, Ali has developed innovative approaches to support her clients in building effective retail toolkits that enhance customer engagement and provide valuable data.
Strategic Marketing Approaches
Ali shares insights on the various programs currently in motion, focusing on social media marketing tactics that target specific items with tailored content. Many retailers face challenges in creating compelling content, often lacking the resources to meet the demands that come from outside firms. Ali sheds light on how external support can bridge this gap, ensuring retailers can effectively engage their customers.
Exploring Digital Campaigns
This episode delves into several critical aspects of marketing, including:
- Paid digital campaigns
- Effective social media strategies
- Professional photography and its impact
- The importance of well-crafted press releases
- Cross-promotion opportunities among clients
Ali’s expertise provides listeners with actionable insights that can elevate their marketing game, ensuring they are equipped to navigate the evolving landscape of the produce industry.
Our Esteemed Sponsors
FANCY SPONSORS:
- Flavor Wave, LLC: flavorwavefresh.com
- Noble Citrus: noblecitrus.com
- Buck Naked Onions/Owyhee Produce, Inc.: owyheeproduce.com
- John Greene Logistics Company: jglc.com
- Bell Harvest Sales: belleharvest.com
- Summer Citrus From South Africa: summercitrus.com
CHOICE SPONSORS:
- Equifruit: equifruit.com
- Arctic® Apples: arcticapples.com
- Sev-Rend Corporation: sev-rend.com
- Jac Vandenberg Inc.: jacvandenberg.com
- WholesaleWare: grubmarket.com
- Continental Fresh, LLC: continentalfresh.com
- RPE/Tasteful Selections: tastefulselections.com
- Apeel Sciences: apeel.com
- Thx! Dreams: thxdreams.com
- Golden Star Citrus, Inc.: goldenstarcitrus.com
STANDARD SPONSORS:
- Freshway Produce: freshwayusa.com
- Yo, Quiero/Fresh Innovations, LLC.: yoquierobrands.com
- Ben B. Schwartz & Co.: benbdetroit.com
- Global Women Fresh: globalwomenfresh.com
- Empower Fresh: empowerfresh.com
- Peak of the Market: peakofthemarket.com
- Citrus America: citrusamerica.com
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