Arctic Apples® Growth, Supply Chain, and Branding w/ Rebecca Catlett – EP360

Arctic Apples® Growth, Supply Chain, and Branding w/ Rebecca Catlett – EP360

The Produce Industry Podcast: A Conversation with Rebecca Carlett of Arctic Apples

In this week’s episode of The Produce Industry Podcast with Patrick Kelly, we delve into the innovative world of Arctic Apples® through an engaging discussion with Rebecca Carlett, the Director of Marketing & Communication at Okanagan Specialty Fruits Inc. Arctic Apples are not just any apples; they are engineered to reduce browning, offering consumers a fresher and tastier experience.

Meet Our Guest: Rebecca Carlett

With a robust background in marketing and communication, Rebecca brings a wealth of knowledge and passion to the Arctic Apples brand. As the grower, packer, shipper, and marketer of Arctic Apples, Okanagan Specialty Fruits Inc. is leading the charge in creating apples that are not only delicious but also convenient for today’s busy consumers.

Topics Discussed

In this episode, Patrick and Rebecca cover a range of topics, including:

  • The science behind Arctic Apples and how they are developed.
  • Consumer perceptions of genetically modified foods.
  • The marketing strategies employed to promote Arctic Apples.
  • The future of sustainable farming and innovation in the fruit industry.

Support Our Fancy Sponsors

Special thanks to our Fancy Sponsors who help make this podcast possible:

Special Thanks to Our Choice Sponsors

We also extend our gratitude to our Choice Sponsors:

Join Us for More Insights

This episode is packed with insights that are crucial for anyone in the produce industry or simply an apple enthusiast. Tune in to learn more about how Arctic Apples are set to change the way we think about our favorite fruits!

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