Brookshire Grocery Co. Partners with Afresh to Enhance Fresh Products Management
Brookshire Grocery Co. has embarked on an exciting partnership with Afresh to implement store ordering and inventory management solutions across its deli, produce, and market (meat and seafood) departments. This initiative will take place at four of its flagship banners: Brookshire’s, Super 1 Foods, FRESH by Brookshire’s, and Spring Market.
Brookshire Grocery Co. chose Afresh for its innovative technology, specifically designed for the fresh food sector. The solution leverages artificial intelligence to tackle the complexities associated with perishable goods, including fluctuating demand, limited shelf life, and intricate data requirements.
Benefits of the Partnership
The collaboration will equip store teams with sophisticated tools that enhance forecasting, streamline ordering, and improve inventory management. As a result, the partnership aims to:
- Reduce Waste: Minimize spoilage through better inventory tracking.
- Improve Freshness: Ensure that customers receive the highest-quality products.
- Boost Efficiency: Drive measurable results in store operations.
Brookshire Grocery Co. is modernizing its approach to fresh product management by transitioning from outdated ordering systems to a more agile, connected digital platform. This change provides store teams with faster access to product availability data and facilitates localized assortment decisions tailored to each store’s customer preferences.
CEO Remarks
“At Brookshire Grocery Co., we are deeply committed to delivering the freshest, highest-quality products to our customers,” stated Brad Brookshire, chairman and CEO. “Partnering with Afresh allows us to harness the power of AI to elevate our fresh departments and ensure smarter, more efficient operations across our stores. This collaboration marks a significant milestone in our journey to innovate the fresh supply chain and enhance the shopping experience for each customer we serve.”
Afresh’s advanced technology addresses the challenges that grocers face in managing fresh inventory, including variable shelf life, sales velocity, price changes, display sizes, seasonality, and data accuracy. This technology not only yields fresher foods but also leads to happier customers and more sustainable business practices.
“Brookshire Grocery Co. has a deep-rooted commitment to its customers and communities, and we are proud to partner with them to enhance their fresh operations,” said Matt Schwartz, CEO of Afresh. “Our solutions are crafted to empower grocers, enabling them to significantly reduce waste, boost profitability, improve operational efficiency, and enrich the shopper experience.”
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