Cultivate CPG, a leading emerging brands
broker and sales agency, announces early stage brand expert and Kroger veteran Kaylee Hamilton as the new
Director of Sales – Kroger, effective January 6th, 2025.
Cultivate CPG focuses on top grocery
accounts nationally across Grocery, Natural and Club (including, but not
limited to: Whole Foods Market, Sprouts Farmers Market, Kroger, H-E-B, Central
Market, Costco, Wegmans, Raley’s,The Fresh Market, Publix, Thrive Market, and
more) which help accelerate growth for new-to-market brands.
Kaylee brings a wealth of experience
garnered during the last seven years at Kroger in the snack and beverage
sectors. Her high performance, ability to oversee growth, product insight and
innovative outlook brings a unique and fresh perspective into play. Her skill
set and network positions Cultivate CPG to be the lead brokerage for the
startup community at Kroger. In her new role, Kaylee will be responsible for
growing existing business at Kroger, launching and expanding new brands and
seeking out creative opportunities for the category teams.
“ We are
thrilled to welcome Kaylee to our team. Cultivate’s presence at Kroger has
accelerated and we are excited to build upon our strong foundation for the
emerging brand community. We’ve seen first hand the dollar opportunity for
new-to-market brands at Kroger, and Kaylee’s experience and passion for startup
brands will be fun to watch.” said Tom Williams, Co- Founder at Cultivate CPG
As the leading brokerage for startup and
emerging brands in the U.S., Cultivate CPG is a brand builder that takes an
experience driven approach to retail. Cultivate CPG utilizes thoughtful trade
programs at the retailer and distributor level while taking a strategic
approach to which retailer and “why”. Cultivate has found success in helping
brands win by using real world experience and knowledge.
The foundation for Cultivate’s diverse
and scrappy approach is built by a team of previous sales leaders from startup
brands, previous brand founders, distributor executives, and leading retailer
category managers.
“We are growing
our team across the country with the top retailers in mind, seeking to find the
best people at the best accounts in order to support the best brands in
America. Retailers are looking to Cultivate to bring them innovation—we are
doing just that.” said Aaron Barnholt, Co Founder at Cultivate CPG
