Going for Gold: Celebrating the Real Heroes Behind the Fryers

Discover Fish Focus’s latest publication focusing on seafood from Norway.

The National Fish & Chip Awards: A Commitment to Sustainability and Excellence

From the vibrant streets of York to the tranquil fjords of Norway, the winners of the 2025 National Fish & Chip Awards (NFCA) have embarked on a journey that goes beyond delicious golden batter and crispy chips. These awards represent not only culinary excellence but also a commitment to heritage, sustainability, and the profound connections between the UK’s cherished dish and Norway’s pristine waters.

Ali Hasanbasoglu: A Newcomer with a Lifetime of Experience

For Ali Hasanbasoglu of Mackerel Sky in Stamford Bridge, York, winning the Newcomer of the Year award was not just a trophy; it symbolized a lifelong journey in hospitality.

“From the very beginning, we made the decision to do our absolute best,” says Ali. “Entering the competition was a chance to push ourselves—not just for our own growth but to enhance what we offer our customers.”

Ali, with over 25 years in catering and a background in tourism and hotel management, felt that entering the world of fish and chips was a natural evolution. “Winning this award is the crowning achievement of my career,” he adds, brimming with pride.

His admiration for Norway shines through: “You’ve brought all the right elements together—science, history, family values, and community spirit. It’s incredibly impressive.”

Georgia Lye

Georgia Lye: A Legacy of Frying and Forward Thinking

In Guildford, Surrey, Employee of the Year, Georgia Lye, is upholding a family tradition that began in 1981. “I’m the third generation of fish fryers,” she reveals. “Being recognized like this means a lot to me and my family.”

But Georgia’s passion extends far beyond the fryer: “Sustainability means everything. It’s about ensuring we can keep fish and chips going for generations to come.”

Her visit to Norway broadened her perspective: “Seeing how hard the team works to catch our fish makes you more grateful.”

Jamie Russo

Jamie Russo: From Field to Fryer with Purpose

For Jamie Russo of Redcloak Fish Bar in Stonehaven, Aberdeenshire, winning the Field to Fryer award was affirming. “It’s like giving our business an MOT,” he explains. “It ensures we’re on the right track—efficient and environmentally friendly.”

His trip to Norway revealed shared passions in the industry: “Much of it is family-run—just like back home. There’s a real love for the product.”

He returns to Scotland with deeper insights into the science and care behind every fillet. “Now we can explain to our customers how the fish are caught and processed before they even reach the UK.”

Julie Waites: Championing Frozen-at-Sea Sustainability

Julie Waites, Executive Director of the Frozen at Sea Fillets Association (FASFA), has played a vital role in bridging the UK and Norway:

Julie Waites

“We’re very proud to work with Norway. It’s a strong, long-standing relationship,” she states. Aboard a Norwegian vessel, Julie is consistently amazed by the professionalism and environmental focus she encounters. “It’s magnificent. Every time I step on board, I learn something new.”

Sustainability is at the forefront of her mission: “Frozen-at-sea products are captured sustainably and responsibly, supporting the long-term future of the industry.”

Andrew Crook

Andrew Crook: Leading with Passion and Purpose

As President of the National Federation of Fish Friers, Andrew Crook has a comprehensive view of the industry:

“The Fish and Chip Awards are crucial—not just for promoting fish and chips, but for raising standards and uniting people.”

His visit to northern Norway left an unforgettable impact: “The scenery is unbelievable. The vessel is spotless and professional. You can tell the crew enjoys being on board—and that reflects in the quality of the product.”

Andrew sees the collaboration with the Norwegian Seafood Council as mutually beneficial: “Everyone is incredibly passionate about what they do—and that passion filters throughout the supply chain.”

More Than a Meal: Fish and Chips as a Story of Dedication

The 2025 NFCA winners remind us that fish and chips encompass more than just a delightful meal. It’s a narrative woven from dedication, sustainability, and shared pride that transcends borders.