GreyOrange and Zebra Technologies Transform Retail Inventory Management

In a bid to revolutionize inventory management in retail, GreyOrange has partnered with Zebra Technologies to offer retailers an enhanced, real-time understanding of their store shelves. This innovative collaboration integrates cutting-edge technology to ensure items are readily available, reducing the risk of stockouts.

The Power of Integration

The partnership combines Zebra’s SmartLens overhead RFID technology with GreyOrange’s gStore platform. This integration not only tracks item-level inventory but also identifies gaps on shelves as they occur, allowing store teams to address out-of-stock issues more swiftly. The goal is to minimize order cancellations and significantly reduce the time spent on manual inventory checks.

Addressing Inventory Accuracy Challenges

Inventory accuracy is a persistent challenge for many retailers, often resulting in missed sales opportunities, increased labor costs, and complexities when fulfilling online orders from physical stores. By employing overhead RFID readers to continuously scan items throughout the store, retailers can enjoy a live inventory overview without relying solely on traditional cycle counts.

Real-Time Action Automation

GreyOrange’s gStore platform translates the RFID data into actionable, real-time tasks for store associates, pinpointing precisely where attention is needed. This transition allows retailers to shift from reactionary measures to proactive execution, enhancing overall operational efficiency.

Seamless Integration with Existing Tools

The new system is designed to complement existing handheld RFID tools, enabling retailers to build on their current technological infrastructures. An initial rollout at a national fashion retailer demonstrated the power of this solution, achieving shelf availability rates as high as 98%.

A Message from Industry Leaders

“Retailers don’t struggle because they lack data—they struggle because they can’t act on it fast enough,” remarked Troy Siwek, General Manager of gStore by GreyOrange. “By combining Zebra’s SmartLens technology with gStore’s real-time intelligence and orchestration, we’re turning continuous inventory insight into precise, in-store action that improves availability, fulfillment, and store productivity.”