For Plant Sciences Genetics (PSG), Mexico is much more than another nursery or production region. Through its dedicated Mexican affiliates, Latin Berry Plants (PSGs nursery and propagation arm) and Latin Berry Licensing (PSG’s R&D and variety licensing arm in Mexico), PSG has built regional capabilities to support every stage of varietal development and commercialization, plant propagation and distribution, research trials and agronomy, as well as grower relationships and market adoption.
Mexico fuels a vast portion of the berry market. Together, as Latin Berry Group, the two companies give PSG an advantage in developing and commercializing berry genetics in some of the most critical berry producing regions feeding the North American market. We think your readers would like to know why and how that regional expertise helped make Rejoice™ and the rest of PSG’s berry platforms possible.
Making Year-Round Blackberries a Reality in Mexico
Like many berries, blackberries accumulating the chill hours necessary to fruit properly is a big challenge in Mexico. One of the many benefits of the Rejoice blackberry platform is that it does not require any chill hours, making it extremely adaptable to various climates, altitudes, and planting dates.
Rejoice genetics have been tested by Latin Berry Licensing in various regions of Central Mexico and Baja, where the team works directly with growers and commercial partners to give PSG firsthand insight into how new varieties perform under local conditions. Those findings inform varietal development and identify promising production opportunities, ensuring new genetics can address real-world needs. This work led to proving Rejoice blackberries produce in the first year and grow year-round throughout Central Mexico and Baja, creating a unique value proposition for the Mexican blackberry producer.
Beyond blackberries, Latin Berry Group supports the Mexican berry industry in the same capacities. With nearly 10 years operating in Mexico, Latin Berry Group is the distribution affiliate for all Plant Sciences Genetics varieties, including strawberries, raspberries and blueberries as well.
Changing the Category With Consistency
Taking a successful variety beyond the trial stage requires infrastructure, and Latin Berry Group provides it. Its propagation and licensing operations help PSG introduce plant material, support growers, manage commercial relationships and bring new varieties to market more effectively. This local expertise supports efficient breeding decisions with field performance and creates a clearer, stronger path to adoption.
The performance of Rejoice blackberries in multiple Mexican growing regions proves the value of its adaptability and instill confidence with licensees. The traits of Rejoice blackberries, along with established regional relationships and commercial capabilities, are bringing a more consistent, high-quality blackberry supply to marketers and retailers.
With PSG’s genetics and Latin Berry Group’s roots in Mexico, the best is yet to come.
Potential angles:
The interview could explore:
- Why PSG established dedicated propagation, licensing, research and commercial capabilities in Latin America.
- How local trials and grower relationships influence varietal development and advancement decisions.
- How Mexico’s field experience contributed to the development and commercialization of the Rejoice™ blackberry platform.
- How Latin Berry Group connects PSG’s breeders and genetics with growers, licensees and commercial partners.
- How regional expertise helps PSG evaluate performance across different climates, altitudes and planting schedules.
- How propagation, licensing and grower support help move new varieties from successful trials into commercial production.
- How Mexico can support a more consistent, year-round supply of high-quality blackberries.
Who to talk to:
Daniel Nelson is President and CEO of Latin Berry Group, PSG’s dedicated Latin American affiliate in Mexico. Dan was the visionary behind Latin Berry Plants, PSGs Mexico propagation arm, and Latin Berry Licensing, which manages PSGs Mexico licensing and royalties. Dan leads the introduction of PSG blackberry, strawberry, raspberry and blueberry genetics into Mexico for trials, research and commercial evaluation. His perspective can illustrate how PSG’s regional presence strengthens varietal development, grower adoption and market penetration. He can also explain how that infrastructure contributed to the successful development of the Rejoice™ berry platform.
Pablo Kersey Maldonado is Director of Operations at Latin Berry Plants. Pablo oversees the operations that move PSG genetics from introduction into growers’ fields, including plant propagation, distribution and the coordination of research trials across Central Mexico and Baja. Working directly with growers and licensees, he has firsthand insight into how PSG varieties, including Rejoice™ blackberries, perform across Mexico’s range of climates, altitudes and planting dates. His perspective can illustrate how propagation, field trials and grower support help move a new variety from a successful trial into consistent commercial production.
More Information
The following links provide more information on PSG and the Rejoice blackberry
Contact
Megan McDonald
Ten Acre Marketing
megan@tenacremarketing.com
PSG Contacts
Daniel Nelson
Pablo Kersey Maldonado
