John Soules Foods Rebrands to Soules Foods: A Fresh Look with a Legacy
In an exciting development for the food industry, John Soules Foods, a family-owned company based in Texas, has officially rebranded to Soules Foods. This name change not only honors the company’s rich heritage but also represents its commitment to future innovation.
From Humble Beginnings to National Leadership
Founded in 1975 in Tyler, Texas, Soules Foods has evolved from a modest hamburger patty producer into a notable leader in the market for fully cooked and ready-to-cook chicken and beef products. These offerings cater to grocery stores and restaurants across the nation.
Embracing 50 Years of Tradition
The rebranding to Soules Foods is a tribute to the company’s 50-year legacy, paving the way for a new era of growth, innovation, and flavor. “We believe our new name and logo pay the proper respect to our 50 years in business, while communicating a fresh outlook for our future,” stated John Soules Jr., co-CEO.
He further emphasized, “We now have the fourth generation of our family working in the business, and we are excited to build the future for this generation and the ones that follow.”
Introducing Soules Kitchen
As part of this rebranding initiative, the company’s retail brand will transition from John Soules Foods to Soules Kitchen. This change will feature a revamped logo, refreshed packaging, and an updated aesthetic expected to hit supermarket aisles nationwide, both in refrigerated and frozen sections.
Commitment to Quality
Soules Kitchen will continue to provide consumers with the same high-protein, ready-to-eat favorites. Offerings include grilled chicken, steak strips, and various breaded chicken products, such as nuggets, strips, and bites.
“We’re excited about this new chapter and remain committed to delivering on our purpose of ‘Great Food, Made Simple’ – just with a fresh new look,” stated Mark Soules, co-CEO.
Expanding Horizons
Established by John Soules Sr. in 1975, Soules Foods also operates additional facilities in Gainesville, Georgia, and Valley, Alabama.
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