Excitement Builds as National Fish & Chip Awards Announce Marketing Finalists

London, UK – The anticipation is building for the National Fish & Chip Awards, set to take place in February. This year, the spotlight is on the finalists vying for the coveted title in the Marketing Initiative of the Year category. These chippies have showcased remarkable creativity and innovation in promoting Britain’s beloved dish.

Recognition of Marketing Excellence

Standing out in the competitive landscape of food service is no easy task. The Marketing Initiative award recognizes fish and chip shops that have demonstrated originality, authenticity, and spectacular customer engagement in their campaigns. With 38 years of experience, the National Fish & Chip Awards has established itself as the benchmark for excellence in the industry.

A Rigorous Selection Process

The competition, open to all UK chippies and featuring a category for international outlets, involves a comprehensive appraisal of business practices. Judges assess entries based on effective storytelling, brand awareness, online presence, and audience engagement. The bar is set high for participants, making the journey towards the awards a rigorous challenge that brings the best to the surface.

This Year’s Finalists

The excitement is palpable as the three finalists aim to succeed the 2025 winner, Eric’s Fish and Chips from Thornham, Norfolk. This year’s finalists are:

• Greater Manchester: Taylors, Stockport
• London: Stones Fish and Chips, Acton
• Yorkshire: The Scrap Box, York

Insights from Industry Leaders

Andrew Crook, president of the National Federation of Fish Friers, emphasizes the importance of bold marketing strategies to keep fish and chips at the forefront of consumers’ minds. He praises the finalists for their creativity and effective execution in their campaigns.

Sponsorship and Support

This year, the Marketing Initiative of the Year award is sponsored by Agristo, a company known for its innovation in frozen potato processing. Richard Storer, UK country director, highlights the synergy between Agristo’s values and the spirit of creativity in the fish and chip sector.

A Winning Approach

Caroline Southard, marketing manager at Eric’s Fish and Chips, reflected on their winning campaign from 2025, highlighting their inventive marketing strategies, including initiatives designed to introduce new flavors to children. “These types of approaches have garnered significant interest in our community,” she noted.

Upcoming Awards Ceremony

The winner of the Marketing Initiative of the Year award will be announced during the ceremony on 25 February at the Park Plaza Westminster Bridge in London. Tickets are available for purchase at https://thefishandchipawards.com/event-tickets/.

Learn More

For further details on the National Fish & Chip Awards, visit: www.thefishandchipawards.com.

Image credit: Eric’s Fish and Chips