Prairie Fresh Launches “Now That’s Pork” Campaign to Redefine Pork Quality

Prairie Fresh, headquartered in Merriam, Kansas, is proud to announce the launch of its new marketing campaign, “Now That’s Pork.” This initiative aims to emphasize that not all pork products are equal, thus positioning the brand as a benchmark for quality and flavor.

Building on National Momentum

The “Now That’s Pork” campaign comes at a pivotal moment, coinciding with the National Pork Board’s “Taste What Pork Can Do” initiative, which highlights the meat’s versatility and culinary appeal. By leveraging this national momentum, Prairie Fresh is setting out to instill a sense of confidence in consumers by promoting pork as a staple choice for their everyday meals.

Quality and Care at the Forefront

“We saw an opportunity to take that national momentum and make it personal for consumers,” says Ozlem Worpel, VP of Marketing and Innovation at Seaboard Foods. “By spotlighting the quality and care behind Prairie Fresh pork, we’re inviting people to rethink what pork can bring to the table – not just occasionally, but every day.”

A Targeted Approach to Marketing

The “Now That’s Pork” campaign is targeted at consumers who yearn for standout culinary experiences but often perceive pork brands as interchangeable. Prairie Fresh aims to change this misconception through a multifaceted marketing strategy that includes:

• Connected TV and digital advertisements
• Influencer and social media engagement
• In-store signage
• Promotional partnerships across retail and foodservice channels

Addressing Consumer Expectations

This campaign also responds to evolving consumer demands for transparency, value, and trust in brands. According to the Power of Meat 2025 report, 72 percent of consumers frequently or sometimes purchase value-added meat and poultry products, highlighting the escalating demand for premium, ready-to-cook proteins.

Innovating for Everyday Meals

As part of this initiative, Prairie Fresh continues to innovate by introducing new products inspired by consumer feedback. Recent offerings include various flavors of ground pork and sausage, providing versatile options for meals that cater to evolving taste preferences.

RELATED: OPC, Seaboard Foods Donate Prairie Fresh Pork For Give-A-Ham Challenge

About Prairie Fresh

Prairie Fresh operates under the umbrella of Seaboard Foods, managing a comprehensive food production system that ensures high-quality pork products are delivered to families, retailers, and restaurants across the United States and globally.