Tree Top, a farmer-grown, farmer-owned
cooperative and leading producer of high-quality fruit-based products, has completed a brand refresh that includes updates
to its logo and packaging. Known for its apple sauces and juices, the
brand’s fresh new look aims to appeal to consumers and stand out on retail
shelves.
As part of the initiative, Tree Top updated its logo and enhanced
its brand identity to evolve its image while maintaining its legacy and heritage.
The brand also introduced a group of new playful fruit characters that appear
exclusively on its apple sauce pouches. The new characters lend themselves to
the kid-friendly nature of Tree Top’s apple sauce pouches, which are a perfect
grab-and-go snack to help keep kids nourished.
With its new look, Tree Top continues to enhance its retail
presence following the launch of its online retail store in November 2024 and remains
focused on providing trusted food products that people feel good about feeding
their families.
“At Tree Top, we’re always proud to bring
something new and fun to the loyal customers who love our products,” says Brad
Olsen, Tree Top’s vice president of marketing. “Our new packaging is a
reflection of that, with an exciting look that stands out at the shelf and nods
to our roots as a farmer-grown, farmer-owned cooperative. The new look is just
the first of many exciting things happening here at Tree Top, as we evolve to
meet the needs of families everywhere while delivering the same high-quality
products they’ve trusted for decades.”
The newly revamped packaging starts to roll out at retailers
nationwide this month.
To celebrate its new
look and commitment to its core belief that Everyone Deserves Good Food™, Tree
Top is excited to give back with a giveaway of $10,000 in free groceries.
Consumers are encouraged to engage with the brand on social media for a chance
to win. One grand-prize winner will receive $5,000 and five runners-up will
each receive $1,000. Fans can follow Tree Top on Instagram (@TreeTopInc)
and Facebook (@TreeTop) to learn more.
“We’re excited to
celebrate our brand refresh,” said Olsen. “Our new look reflects our passion
for providing trusted food products that people feel good feeding their
families, and we’re excited to share it with everyone.”
To see Tree Top’s new
look and purchase products online, visit TreeTop.com.
