Young’s Seafood helps shoppers enjoy fish more often with new Gastro Basa in Garlic & Herb Sauce. Young’s, the UK’s No.1 seafood brand, is helping shoppers enjoy more fish as part of their weekly meal routine with the launch of the new Gastro Fish in Sauce.
Launched this October in Sainsbury’s, the expertly prepared Basa fillets in a Garlic & Herb sauce is an easy-to-cook delicious meal solution designed to bring restaurant quality fish to the midweek dinner table.
The launch comes as research shows strong consumer appetite for fish, but many shoppers lack the confidence or inspiration to cook it regularly. While 78% of consumers say they would like to eat more fish, 57% say they would do so if it was easier to prepare and cook.
Designed to make seafood more accessible and convenient, Gastro Basa in Garlic & Herb Sauce helps shoppers incorporate fish into a wider range of meal occasions beyond fish and chips. By offering an expertly prepared seafood dish that’s simple to cook and serve, Young’s is tapping into this customer demand and helping existing frozen seafood buyers broaden their repertoires and enjoy fish more frequently throughout the week.
Now worth £69.5m, the Gastro range demonstrates the opportunity premium seafood can offer both consumers and retailers. In fact, 10% of Young’s Gastro purchases include wine, highlighting how the range helps create elevated at-home meal occasions and drives incremental value for retailers.
Perfect served with roasted vegetables or fluffy rice, Young’s Gastro Fish in Sauce offers an easy way to enjoy a delicious meal featuring high-quality, naturally nutritious protein in an expertly crafted sauce.
Kevin Sinfield, Seafood Marketing Director at Sofina Foods Europe, home of Young’s Seafood, said:
“We know many shoppers want to eat more fish, but they’re often looking for easier ways to make it part of their weekly meal routine. Gastro Basa in Sauce combines quality seafood with rich, comforting flavours, offering a convenient meal option that doesn’t compromise on taste, and has been developed to remove some of the barriers associated with cooking seafood. With more people seeking high-quality meals at home, the range delivers an elevated dining experience without the time or effort required to cook from scratch.”
Young’s Gastro Basa in Garlic & Herb Sauce (400g, RRP £5.50) will be available in Sainsbury’s from 19th October 2026.
Image: Young’s Seafood
