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<h1>Significant Shifts in the Cattle Industry: S Kidman & Co's New Acquisition</h1>
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While Gina Rinehart’s primary cattle industry investment vehicle, Hancock Agriculture, has garnered significant attention for its expansion efforts in recent years, a notable land investment in NSW's New England marks a critical transformation for her secondary joint venture, S Kidman & Co.
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Under a deal valued at approximately $36 million, including cattle, S Kidman officially acquired the 7000ha Jindabyne Station, located 80km north of Inverell. This marks the company's first property acquisition in over two decades.
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<h2>Refined Integrations of Genetics and Production</h2>
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Mrs. Rinehart’s cattle businesses are evolving with a clearer distinction in genetics and production pathways:
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Hancock Agriculture is now concentrating on large-scale high-end Fullblood Wagyu production, much of which is marketed under the 2GR brand in domestic and international markets.
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S Kidman has undergone remarkable transformations, moving away from many of its past northern Australian pastoral assets to focus on producing Wagyu x Angus F1 cattle. They've preferred terminology like “Kidman Premium” instead of “crossbred” or “F1” to describe the cattle and products. The recent purchase in New England fits this strategy, aiming to capture a substantial market segment for beef lovers seeking tender, juicy steaks at a more accessible price point. Cattle are raised for 200-220 days, balancing production costs while still achieving marbling scores between 3-6. The compact primal cuts align well with contemporary consumer preferences and restaurant turnaround goals.
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S Kidman has shifted from being purely a cattle company to becoming a comprehensive cattle and beef business in synergy with Hancock Agriculture.
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<h2>New Developments and Operational Changes</h2>
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The Kidman company commenced recruiting for operations staff at Jindabyne on May 6, following clearance from the Foreign Investment Review Board regarding the purchase. The property was sold by
<strong>David Stewart</strong>, principal of Stewart Grain Trading in Inverell. The federal election preceded the settlement, which required FIRB intervention due to its value and the ownership structure—67% owned by Rinehart and 33% by Chinese minority partner Shanghai CRED.
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Although some cattle were included in the acquisition, Kidman has been strategically acquiring Angus breeders in anticipation of future matings with high-performance Fullblood Wagyu bulls. Additionally, Chris Howie’s recent column mentions significant orders for heifers made in April.
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The Jindabyne property, sold discretely via an off-market deal, is capable of housing 3500 breeders. This acquisition will bolster production, with projections of around 3000 terminal F1 calves annually.
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Conveniently located near Gunnee feedlot and the John Dee service kill provider in Queensland, the property is poised for successful operations. The cow herd will primarily consist of Angus, phasing out remaining Santa breeds to align with the Kidman Premium branding strategy.
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Since 2017, S. Kidman & Co has notably restructured its pastoral portfolio by diminishing its investments in Australia’s far north, including the Kimberley/NT region, by offloading ten holdings totaling around 6600sq km.
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Proceeds from these sales were utilized to secure 10,000ha Moolan Downs in Queensland’s Western Downs and the 8371ha Ottley Station in northern NSW from Packhorse Pastoral for about $80 million combined.
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Earlier this year, Hancock Agriculture, distinct from Kidman, invested $70 million in acquiring the 10,000ha Wongaboori Station near Mendooran, strategically placed about 90km northeast of Dubbo.
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<h2>A Glimpse into the Future</h2>
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alt="Kidman Beef Packaging Concept" width="400" height="314"
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<p id="caption-attachment-241092" class="wp-caption-text">Click on image for a larger view.</p>
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In 2017, Beef Central introduced a concept for an S. Kidman beef brand leveraging the company’s 118-year history, long before their current shift into integrated livestock-meat production.
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