Prairie Fresh Launches New Line of Naturally Hardwood-Smoked Bacon
Prairie Fresh has recently unveiled an exciting new line of naturally hardwood-smoked bacon, now available in applewood, hickory, and thick-cut hickory varieties. This innovative addition enhances the company’s expanding portfolio and aims to address the growing consumer demand for quality bacon options.
With a solid foundation in bacon processing and an innovative approach named the “Prairie Fresh Way,” the brand is strategically entering the highly competitive $7 billion bacon market, which has achieved an impressive 74% household penetration. This segment also boasts the highest sales among processed meats, making it an enticing opportunity for Prairie Fresh.
Research indicates that 80% of consumers who purchase fresh pork also buy bacon, coupled with a growing preference for smaller packaging sizes. Prairie Fresh Bacon is positioned to align with these shifting consumer trends while delivering on quality expectations.
“Prairie Fresh Bacon offers the taste, quality, and reliability that today’s consumers are looking for, supported by the same connected food system that has fostered trust in our brand across both retail and foodservice sectors,” stated Emma Pierce, Senior Brand Manager. “This launch addresses the rising demand in a category characterized by high brand-switching, where value and transparency are increasingly vital.”
Product Features
Prairie Fresh bacon is designed to meet contemporary consumer preferences, boasting the following features:
- Naturally hardwood smoked with authentic hickory or apple wood;
- Produced in the U.S. using pork sourced from the “Prairie Fresh Way” farms and processing plants;
- Crafted using a signature curing process;
- Available in convenient 12-ounce and 16-ounce L-board packages.
Comprehensive Marketing Support
The launch of Prairie Fresh bacon will be bolstered by the brand’s “Now THAT’S Pork” campaign, alongside digital and social media advertising, influencer collaborations, and on-pack QR codes that lead to curated recipe inspirations.
About Prairie Fresh
Prairie Fresh is part of a connected food system that prioritizes better pork production methods, linking every step from its American-owned farms in the Midwest and Great Plains to consumers around the world.
Prairie Fresh pork is produced, marketed, and sold by Seaboard Foods, headquartered in Merriam, Kansas, and processed in facilities across Oklahoma, Iowa, and Missouri.
[RELATED: Prairie Fresh Launches ‘Now That’s Pork’ Campaign]
