New Collaboration: Chicken of the Sea Unveils Revamped Jingle with Jessica Simpson
Musical artist and entrepreneur Jessica Simpson partners with Chicken of the Sea to revitalize the brand’s iconic jingle. This collaboration not only brings a refreshed sound to the beloved tune but also introduces a new co-branded Wild Caught Light Tuna Packet with Frank’s RedHot®, packing 14g of protein and just 70 calories.
Exciting New Advertising Campaign
Chicken of the Sea has launched an exciting new ad campaign featuring Jessica Simpson, who is a long-time fan of the brand and tuna lover. Simpson has recorded an updated version of Chicken of the Sea’s classic 1960s jingle, breathing new life into the catchy tune. The campaign highlights the convenience and flavor of the new Chicken of the Sea Wild Caught Light Tuna Packet with Frank’s RedHot®, a ready-to-eat tuna packet seasoned with Frank’s iconic cayenne pepper sauce.
Campaign Highlights: A Modern Twist on a Classic
The newly released 30-second TV and digital advertisement features Jessica Simpson back in the recording studio, presenting an updated version of the jingle with a contemporary flair. It captures her enthusiasm for tuna while emphasizing the convenience of the Wild Caught Light Tuna Packet with Frank’s RedHot®, showcasing it as a flavorful source of protein that fuels her creative sessions. The ad cleverly aligns with Frank’s RedHot’s famous tagline, “I put that $#!t on everything,” underscoring how this new offering can easily enhance meals and snacks.
“We couldn’t imagine a better partner than Jessica Simpson to revamp our brand’s beloved jingle,” says Griffin Raasch, Director of Marketing at Chicken of the Sea. “This is the perfect moment to unveil our latest tuna packet, and we’re thrilled to expand our on-the-go lineup for consumers.”
Product Details: Introducing the New Tuna Packet
The new Chicken of the Sea Wild Caught Light Tuna Packet with Frank’s RedHot® fuses the delights of savory, wild-caught tuna with Frank’s renowned hot sauce. This product expands the brand’s collection of on-the-go snack options, perfect for quick meals or flavorful snacking.
Key Features of the Product
- 14g of lean protein per packet
- 70 calories per serving
- Ready-to-eat, shelf-stable
- No preparation or refrigeration required before opening
- Portable format ideal for on-the-go snacking or quick meals
Ways to Enjoy the Tuna Packet
- Consume straight from the packet for a convenient, flavorful protein boost
- Add to salads, grain bowls, wraps, rice dishes, crackers, and more
- Use as a quick way to enhance lunchboxes or office snacks
Chicken of the Sea Packets are 100% mermaid-approved, ensuring they’re both flavorful and nutritious—perfect for any occasion.
About Chicken of the Sea
Chicken of the Sea has been dedicated to delivering quality seafood options for over a century, embracing the belief that good food equates to good feelings. With an extensive range of canned and packet items, including tuna, salmon, clams, and more, Chicken of the Sea prioritizes sustainability and is committed to the SeaChange 2030 initiative. This effort reflects their dedication to environmental stewardship.
To explore the diverse product offerings from Chicken of the Sea, visit www.chickenofthesea.com or connect on Instagram, Facebook, TikTok, and Pinterest.
About Frank’s RedHot®
Founded in 1920, Frank’s RedHot® is recognized for its Original Cayenne Pepper Sauce, which serves as the secret ingredient in the famous Buffalo wings created in Buffalo, NY in 1964. Frank’s offers a range of flavorful products, including sauces and seasoning mixes. For more details and recipes, visit www.Franksredhot.com.
As a key brand under McCormick & Company, Frank’s RedHot® embodies the company’s commitment to flavor and sustainability. To explore more about McCormick, visit www.mccormickcorporation.com and stay connected on social platforms.
