Hendrix Genetics launches intuitive entry point into digital flock management

Hendrix Genetics has unveiled **Eggsense Lite**, a streamlined mobile tool designed to simplify and modernize daily flock data recording for poultry producers.

<p>
    Developed in partnership with <a href="https://eggbase.co.uk/" target="_blank" rel="noopener">Eggbase</a>, this innovative app follows the phase-out of the previous PRIMA platform. It offers farmers an intuitive entry point into digital flock management across commercial layers, broilers, parent stock, and rearing operations.
</p>

<p>
    Built with the practicalities of farm life in mind, **Eggsense Lite** prioritizes essential features: keeping data entry quick, simple, and easily accessible on the go. The app is available in a growing selection of languages, supporting producers practically, whether in the barn or out on the farm.
</p>

<h2>Key Features of Eggsense Lite</h2>
<p>
    At its core, Eggsense Lite enables farmers to record five fundamental indicators:
</p>
<ul id="OPA-7" class="inception:list">
    <li class="inception:miss_listitem_bullet">Daily egg numbers</li>
    <li class="inception:miss_listitem_bullet">Egg weight</li>
    <li class="inception:miss_listitem_bullet">Bodyweight</li>
    <li class="inception:miss_listitem_bullet">Mortality</li>
    <li class="inception:miss_listitem_bullet">Feed consumption</li>
</ul>

<p>
    All fields can be customized to reflect individual farm needs. Entries are automatically saved locally when working offline, ensuring no data is lost even in areas with unreliable connectivity.
</p>

<p>
    The app also transforms raw flock data into accessible visual insights. Users can easily scroll through clear, mobile-friendly graphs, rotate their device for a horizontal view, zoom in to analyze trends, and switch between poultry houses effortlessly.
</p>

<h2>The Value of Visual Data Insights</h2>
<p>
    These visual tools empower producers to spot performance changes early, facilitating timely and informed flock management decisions. Importantly, Eggsense Lite upholds high data security standards, safeguarding sensitive farm information.
</p>

<h2>An Affordable Option for Poultry Farmers</h2>
<p>
    Priced at **£2 per house per month**, the subscription model is designed to cater to operations of all sizes, from small family farms to large-scale enterprises. There is no automatic renewal, with transparent yearly reminders.
</p>

<p>
    For existing PRIMA users, transitioning to Eggsense Lite is straightforward: sign up, download the app, and begin recording data in a modern, clearer interface. The app also serves as a stepping stone to the full Eggsense platform, which offers advanced analytics, including welfare and productivity insights, environmental monitoring, veterinary records, input usage analysis, and integration with hatcheries, factories, and packing stations.
</p>

<p>
    Producers can securely share data with trusted partners and access anonymised benchmarking to better understand how their flock compares within the industry.
</p>

<p>
    With its emphasis on simplicity, accessibility, and forward-thinking digital tools, **Eggsense Lite** represents a significant advancement in assisting poultry producers in capturing the data that drives enhanced flock performance and farm efficiency.
</p>

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