Boulder, CO (Jan 27, 2025) ORGANIC INDIA, an
innovative global leader in providing organic herbal wellness solutions, announces
the launch of a new Single-Origin Tea line with Purely Chamomile, highlighting
the prestigious Regenerative Organic Certification®, the gold standard
championing biodiversity, healthier soils, protection of animal welfare
and worker well-being. Grown on regenerative small family farms, Purely
Chamomile is crafted from one single ingredient, Regenerative Organic
Certified® chamomile flower, with a classic flavor profile perfect for the
chamomile connoisseur. A departure from the traditional Organic India
Tulsi teas, Purely Chamomile offers purists a regenerative sipping sensation.
Chamomile, the quintessential calming herb, is enjoyed
around the world. This new Organic India Regenerative Organic Certified® Purely
Chamomile tea appeals to those who enjoy all the subtle nuances of this soft
floral, while aligning with a desire for high-quality ingredients. The
prestigious ROC™ label marks a significant milestone in the company’s
commitment to sustainability and environmental stewardship.
Purely Chamomile Herbal Tea
- Single
Origin: Providing a pure, classic tea experience using single-origin
Regenerative Organic Certified® Chamomile blossoms for top quality and
authenticity. - Caffeine-Free:
This mellow floral favorite can be enjoyed any time day or night. - Ethically
Sourced: Fairly and directly traded, grown on small Fairtrade family
farms. - Regenerative
Agriculture: Regenerative Organic Certified® reflects the
company’s commitment to restoring the land and growing sustainably.
“While we’ve implemented regenerative organic practices
since our inception, incorporating Regenerative Organic Certified® in addition
to our USDA Organic and Fairtrade Certified label onto the Purely Chamomile
pack signifies our commitment to transparency and authenticity. The ROC™
certification adds a level of transparency and verification to our
regeneratively grown herbs cultivated by our farmer partners throughout India,”
explains Marisa Merola, Brand Partnerships and Sustainability Manager at
Organic India USA.
“Purely Chamomile is the first in the Single-Origin Tea line
to hit the shelves,” explains Kat Wiranowski, Marketing Director for Organic
India. “We’re so proud to incorporate the ROC™ seal on the product, reflecting
the rigorous process of verifying practices, providing additional layers of
trust, accountability and authenticity for our consumers. Such innovative
social, economic and environmental certifications reinforce our steadfast
commitment to our Founders’ vision of leaving the land better than we found it.
We’re delighted to see this come to fruition with Purely Chamomile, and we’ll
continue to launch additional products with the ROC™ seal throughout 2025.
Purely Assam Black Tea will launch in the spring as the next product in the
Single-Origin Tea line.”
Now launching nationwide, Purely Chamomile has an MSRP of
$6.99 for an 18-count box and will be on shelves in Whole Foods Market and
select natural grocery retailers, as well as Amazon and organicindiausa.com.
ABOUT ORGANIC INDIA
With a mission to be a trusted and innovative global leader
in providing organic herbal wellness solutions ORGANIC INDIA offers a
full line of Tulsi-based and single-origin teas, whole-herb supplements and
innovative fiber products that are Regenerative Organic Certified®, USDA
Certified Organic, Non-GMO Project Verified, and vegan. Going beyond a
sustainable approach, ORGANIC INDIA employs practices to aid in the
regeneration of environmental, community and business ecosystems.
Ingredients are sourced responsibly through partnerships with 2,232 small
family farms across more than 10,000 acres, in 121 villages throughout India
and exports its herbal products, manufactured in their LEED Platinum certified
facility, to over 40 countries worldwide. ORGANIC INDIA, a
certified B Corp, was named a 2018 and 2019 “Best for the World Overall”
Honoree, a distinction awarded to the top 10% of all B Corporations, as well as
“Best for the World Community”, elevating them to the top 5% of 4,000 Certified
B Corporations. Most recently, Organic India was acquired by Tata Consumer
Products and continue to support their long- standing relationships with
12,000+ farmers and unparalleled end to end organic certifications across the
supply chain.
