SABRA’S
NEW MUST-HAVE HUMMUS FLAVORS – FALAFEL STYLE
& CHIMICHURRI, INSPIRED BY TOP CULINARY DESTINATIONS
America’s
#1 Hummus Brand Brings a Taste of the World to Your Table
WHITE PLAINS, N.Y., February 13, 2025
— American consumers are seeking taste adventure[1] and
Sabra® has got just the ticket. Transport your tastebuds with the latest hummus
flavors from America’s #1 Hummus Brand*: Chimichurri and Falafel Style Hummus. Creamy
and crave-worthy, Sabra is putting the best flavors of the world in your
fridge.
Sabra Chimichurri Hummus: Inspired by the
culinary traditions of South America, this delicious dip brings together zesty,
Argentinian-inspired flavors with the goodness of hummus for a distinctly
flavorful experience. Chimichurri sauce, known for its vibrant blend of herbs,
garlic, and white wine vinegar, takes center stage in this bold and creamy
hummus.
Sabra Falafel Style
Hummus:
Mediterranean inspired herbs and bold spices shine in this flavorful blend crafted
to capture the authentic richness of the region’s cuisine. This creamy hummus
is perfectly balanced with aromatic herbs and spices including cumin and
parsley, delivering a distinct taste that evokes rich culinary traditions.
Last year, Sabra kicked off a series of bold-flavor launches by
introducing Sabra
Buffalo Hummus made with Frank’s RedHot®, Sabra Barbecue Hummus inspired by Stubb’s®, and Sabra
Southwest Hummus. These new flavors were also
launched in ready-to-go snack packs featuring Buffalo Hummus Dip & Tostitos®
Tortilla Chips and Barbecue Hummus Dip & Fritos® The Original Corn Chips. In
2025 Sabra is expanding horizons with Chimichurri and Falafel Style Hummus and
the journey ahead is full of delicious possibilities.
“These incredible new flavors let you snack your way around the
world,” said Sabra’s Global Chief Research, Development, and Sustainability
Officer Olugbenga Diyaolu. “Drawing inspiration from the zest of Latin America
to the rich spices of the Mediterranean, each creamy, flavorful hummus is
crafted to bring the taste of authentic global flavor home. Whether you’re a
hummus fan looking for something new or just ready to take snacking to the next
level, Sabra’s new flavors are
inspired by international cuisines and turn every bite into a taste
adventure.”
Global snacks are growing in popularity. Over 80% of refrigerated dip buyers
love trying new types and flavors of foods and 78% love trying foods from
different cultures and cuisines.[2] Now,
there is no need to leave home to experience culinary richness from around
world. Sabra’s latest hummus options pair deliciously with crunchy pretzels,
veggies, chips and crackers. Each transportive flavor evokes a region’s rich
culinary tradition, blending distinctive regional flavors with the goodness of hummus
for a delicious, indulgent every-day feel good snack within reach. Sabra’s 10oz
Chimichurri Hummus and Falafel Style Hummus are plant-based, gluten-free, vegan,
non-GMO and available online and
in the deli department of your local supermarket.
* Circana MULO Hummus $ Share 2012 –
2024
About Sabra Dipping Company, LLC
With a rich
history dating back to 1986 in Queens, New York, Sabra Dipping Company,
LLC is a leader in the refrigerated dips and spreads category and producer of
America’s iconic hummus brand. Hummus is a delicious and remarkably versatile
plant-based dip, embraced by Americans across diet preferences. Proudly
producing a variety of hummus and guacamole dips, Sabra exists to unite and
delight the world around planet positive food.
Sabra hummus
is made with wholesome chickpeas grown in the Pacific Northwest on family-owned
farms and produced in Chesterfield County, VA. Sabra is headquartered
in New York.
Sabra’s
range of products includes offerings that are suitable for lifestyle choices
like non-GMO**, vegetarian, gluten-free, kosher, and vegan items and can be
found nationwide in club stores, supermarkets, specialty retailers, through
food service and at online retailers.
