Russian Turkey Exports Expected to Surge Amid Challenges

The Russian turkey meat industry is poised for significant growth, particularly due to increasing exports to China, where Russian products are becoming highly competitive.

Export Projections and Market Dynamics

In 2024, Russia’s turkey exports are estimated at 27,000 tonnes, with expectations to rise to 35,000 tonnes in 2025 and potentially reach 60,000 tonnes by 2030. This forecast was shared by Anatoly Velmatov, executive director of the National Association of Turkey Producers, at a recent industry conference in Moscow.

A striking 60% of Russian turkey is sent to China, where Russian firms have successfully captured the market share from major suppliers like the United States and South America. Velmatov stated, “In fact, we have ousted large suppliers from this market.”

Production Growth and Future Goals

In 2024, Russian farmers are projected to produce 438,000 tonnes of turkey, marking a 3.8% increase from the previous year. Velmatov predicts a further 6% growth in output for 2025, leading to an expected total of 465,000 tonnes.

The long-term objective is to elevate the export share of turkey meat production to 10%, indicating a robust strategy for international market engagement.

Challenges Facing the Industry

Despite the promising outlook, the industry faces several challenges. A worsening avian influenza situation and declining consumption in key markets pose significant threats. Velmatov noted, “In addition, we also see risks associated with a decrease in overall meat consumption. For example, Europe is already seeing negative trends in the consumption of all types of meat.” He added that rising meat prices may render it less affordable for consumers.

Moreover, the ongoing Environmental, Social, and Governance (ESG) agenda and tightening regulations are further challenges for turkey farmers.

Addressing Hatching Egg Supply Issues

The bird flu epidemic has impacted the supply of hatching eggs, which primarily had to be imported from regions like Europe and Canada. Velmatov stated that by the end of 2024, Russia managed to produce 66% of its required hatching eggs domestically, amounting to 34 million pieces against a market demand of approximately 52 million.

In 2025, production is anticipated to increase to 38 million hatching eggs, while demand is expected to rise to between 55 and 56 million. Excitingly, several new projects under consideration could further enhance Russian hatching egg production by an additional 30-40% in the coming years.