MLA Invites Applications for Ambassadors for the Red Meat Industry Program

Meat & Livestock Australia (MLA) has announced the revival of its popular Ambassadors for the Red Meat Industry program, inviting individuals from all sectors of the red meat supply chain to apply.

Empowering the Red Meat Community

Since launching in 2021, this impactful program has trained over 500 dedicated individuals, equipping them with essential skills to engage their communities and advocate for the positive aspects of the Australian red meat industry.

Focus Areas of the Program

The initiative aims to improve industry communication and community engagement, with particular focus on:

• Animal Welfare
• Environmental Sustainability
• Production of High-Quality & Nutritious Red Meat

Skill Development and Workshops

Participants will gain hands-on experience in storytelling, social media engagement, and public speaking, which will enhance awareness and support for the industry. A series of workshops will be held across Brisbane, Sydney, Melbourne, Adelaide, and Darwin over the coming year.

Why You Should Apply

“If you are passionate about the red meat industry and wish to influence its future by sharing your story, we encourage you to apply,” stated MLA Managing Director Michael Crowley.

Success of Last Year’s Program

The past iterations of the program have garnered overwhelmingly positive feedback. Participants reported an impressive increase in confidence, with self-rated engagement skills rising from an average of 6.2 before workshops to 8.7 afterward.

Community Connection and Trust Building

Every surveyed participant reported utilizing their new skills in daily conversations, social media interactions, and public speaking. This emphasizes the program’s importance in strengthening the bond between the red meat industry and the broader public.

Mr. Crowley emphasized the role of the Ambassadors, stating, “These representatives are crucial in bridging the gap between producers and consumers, fostering trust, dispelling misconceptions, and showcasing the best of the industry.”

Dynamic Engagement Strategy

The Ambassadors program is central to MLA’s community engagement approach. By offering passionate industry members the tools to share their stories, it encourages a grassroots movement of knowledgeable voices that resonate with communities nationwide.

Application Information

To apply or learn more about the program, visit the MLA Ambassadors for the Red Meat Industry Program.