Baltic producer Agrova Baltics commits to 100% cage-free eggs

Agrova Baltics, a leading egg producer in Latvia, is taking a significant step towards sustainability by announcing plans to transition completely away from cage systems for laying hens. By the end of 2028, the company aims to achieve 100% cage-free egg production at its Alūksne facility.

Setting Industry Standards

This landmark decision positions Agrova Baltics as the first producer in the Baltic states to fully complete the transition away from enriched cage systems. The shift is largely driven by the increasing demand from export markets and retail chains where cage-free egg production is rapidly becoming the standard.

Recent opinion polls indicate a growing awareness among consumers regarding poultry welfare. A 2023 survey conducted by Norstat revealed that 81% of participants expressed concern over poultry welfare, with many advocating for cage-free farming practices.

Significant Investments in Modernization

Currently, approximately 80% of Agrova Baltics’ output is already cage-free, establishing the company as a leader in this segment. The production at the Alūksne poultry farm takes place across five houses, four of which already employ aviary systems. The remaining structure is slated for reconstruction as part of the transition process.

To facilitate this transition, Agrova Baltics is initiating a €30 million investment program aimed at modernizing and expanding its operations. Plans include constructing three new poultry houses, enhancing egg sorting and packaging facilities, boosting feed milling capacity, and developing organic fertilizer production.

Completion of these new facilities is anticipated by the first half of 2027, which will increase cage-free capacity to around 90% prior to the final step in 2028.

Addressing Transition Challenges

Company leadership recognizes that this transition may temporarily affect its market position in Latvia. Yuri Adamovich, chairman of Agrova, stated, “While this transition may present certain challenges in the Latvian domestic market due to purchasing power constraints, we believe that it is a necessary step towards aligning with the broader European industry shift.”

The phased approach aims to mitigate impacts on market share while continuing to offer affordable product solutions over the next two years. Adamovich emphasized, “As responsible manufacturers, it is crucial for us to adapt to these structural changes and reinforce our competitive stance in the European market.”