NEW YORK, NY – Botticelli Foods, one of the
fastest-growing brands in the pasta sauce category and a leader in authentic
Italian sauces, olive oils, and specialty foods in the U.S. market, is proud to
unveil a bold new label rebrand. The fresh, modern design enhances the brand’s
signature premium quality while paying homage to its deep-rooted Italian
heritage.
The rebrand reflects Botticelli’s
ongoing commitment to innovation and excellence, with an updated label that
features a refined black background with gold foil and embossed details,
vibrant flavor-specific color bands, premium ingredient illustrations, and a
new “The Art of Italian Flavor” story section. Each jar also
includes an exclusive recipe, seamlessly blending tradition with contemporary
elegance to deepen the customer’s connection to the brand.
“Our new label design is a tribute to
both our Italian heritage and culture while embracing the evolving aesthetic of
Italian design that connects deeply with our growing loyal consumer base,” said
Joseph Asaro, Vice President at Botticelli Foods.
“We are excited to introduce this fresh new look to the world and showcase the
premium quality and value that our products bring to households everywhere.”
Botticelli Foods has long been
recognized for its commitment to authentic Italian flavors and high-quality
ingredients. This rebrand reinforces the brand’s mission to provide customers
with a superior culinary experience, not just in taste but also in presentation.
For more information about the new
label design, please visit botticellifoods.com or follow Botticelli Foods on social
media @botticellifoods.
