Chicken Farmers of Canada Launches New Campaign: Eat Chicken Anytime!
Chicken Farmers of Canada has officially unveiled its latest national initiative, Eat Chicken Anytime. This innovative campaign aims to transform Canadians’ perceptions of chicken, promoting it as the ideal snack for fast-paced lifestyles.
Targeting Health-Conscious Consumers
With an increasing number of health-oriented Gen Z and Millennials gravitating towards protein-rich diets, many often resort to processed snacks like bars and powders. The new campaign presents a refreshing viewpoint: Canadian-raised chicken is the nutritious and convenient option these consumers have been searching for.
A New Perspective on Chicken
“The idea started with a simple question: Why not chicken?” said Michael Laliberté, CEO of Chicken Farmers of Canada. “It’s time to think beyond traditional meals and recognize chicken as the go-to snack for energy, flavor, and trust in every bite.”
Nutritional Benefits Highlighted
Supporting the campaign is the fact that 71% of consumers want to increase their protein intake, making it a top nutritional priority for many Canadians. The campaign underscores chicken’s impressive nutritional profile, boasting 23 grams or more of protein per 100-gram serving, depending on the cut. Additionally, it emphasizes chicken’s role in bridging real-life cravings—from post-exercise snacks to midday energy boosts.
Look for the Raised by a Canadian Farmer Brand
When shopping for chicken, consumers are encouraged to look for the Raised by a Canadian Farmer label, ensuring they are choosing a product that aligns with their health goals.
Discover More with Chicken
Chicken Farmers of Canada invites everyone to explore how chicken can seamlessly integrate into their daily routines. For an array of recipes and snack inspirations, please visit chicken.ca.
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